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xtract social advertising intelligence

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Social Advertising Intelligence: How to Reach Consumers With Active Advertising: Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. To adapt to this change, advertisers need to use more dynamic advertising strategies that take advantage of two-way communication with consumers. Until now, the tools for planning and buying online and...; Tags: Advertisement, Xtract, Xtract Social Advertising Intelligence; White papers 2008-10-03

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Your Work Insanely Great Marketing

Insanely Great Marketing

Apple’s obsession with its own image makes great products look even more glamorous.
Your Industry Fired Auto Dealers Still Waging War with GM, Chrysler

Fired Auto Dealers Still Waging War with GM, Chrysler

Chrysler and General Motors last week agreed to binding arbitration for dealers who were terminated in bankruptcy restructuring. The main dealer lobbying group was unimpressed.
Your Money Why You Shouldn’t Bash Cash

Why You Shouldn’t Bash Cash

Today’s seemingly microscopic yields on money market funds aren’t so bad when you take into account the fact that inflation has actually been negative for much of the year. As a result, real returns are actually fairly decent. Here’s how to think about the role of cash in your portfolio, particularly in retirement.

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