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		<title><![CDATA[Social Advertising Intelligence: How to Reach Consumers With Active Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=983925]]></link>
		<description><![CDATA[Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. To adapt to this change, advertisers need to use more dynamic advertising strategies that take advantage of two-way communication with consumers. Until now, the tools for planning and buying online and...]]></description>
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		<pubDate>Fri, 03 Oct 2008 00:00:00 -0700</pubDate>
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