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yann gourvennec

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BNET Author Biography: Yann Gourvennec is head of internet and digital media at Orange Business Services. He is in charge of the international operator's websites and blogs. and has been in marketing and innovation for over 20 years.; more about Yann Gourvennec »

BNET Resources

15 Tips for Staying on Top of Your Inbox: [caption id="attachment_940" align="alignright" width="119" caption="Google mail inbox"][/caption] Email remains a favoured tool for collaboration in Europe. But beyond a certain level, electronic messaging ceases to have a positive impact on productivity. At a time when everyone wants to make best use of their time at work, here...; Tags: E-mail, Online Communications, Yann Gourvennec; Blog posts 2009-03-19
Selling Corporate Blogging: Keep Quiet on ROI: Getting the buy-in for a social media initiative, suchÂ as corporateÂ bloggingÂ oftenÂ requires some solid ROI calculation. Often, budget managers won't see the value of it, because it doesn't have an obvious link to a revenue stream. It's uncommon for anyÂ commercial project to be given the green light withoutÂ translatingÂ the effort...; Tags: Social Media, Corporate Blogging, ROI, Roi/Tco, E-mail, Finance, Managerial Accounting, Online Communications, Yann Gourvennec; Blog posts 2009-10-12
Joe Bloggs Still Puzzled Over Blogs: It's easy to forget, when you are caught up in the leading edge of social networking, that not everyone is on the same page as you. TheÂ realisation came to me recently,Â while attending an event held byÂ the Confederation of French Industry Medef -- theÂ equivalent to CBI. I was...; Tags: Blog, Blogger, Blogging, Internet, Yann Gourvennec; Blog posts 2009-10-06
Five Tips for B2B Social Media Marketing: Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average businessperson may not know where to start, George Krautzel andÂ Bill Conn fromÂ online agency Toolbox.com have issued a whitepaper on that subject. Here are some ideas: ...; Tags: Social Media, B2B, Transparency, Yann Gourvennec; Blog posts 2009-09-23
10 Steps for Improving Your SEO: Search Engine Optimisation has become the marketing manager's obsession as more marketing collatoral is published on the Web. The vast majority of Web users reach the information they want through a search engine and many only read the first few results, so it's vital that your entry is the one...; Tags: Search Engine Optimization, Web, Search Engine, Keyword, Search Engine Optimisation, Search, Marketing Research, Marketing, Yann Gourvennec; Blog posts 2009-07-20

Bob Pearson: Social Media Not Just For Geeks: Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (SMBC, of which I am also a member) after a successful stint as Vice President, Communities and Conversations at Dell. I met with him to ask few questions on how he will useÂ the experience he...; Tags: BP Plc, Social Media, Customer, Yann Gourvennec; Blog posts 2009-07-02
6 Steps to Valuable Internet Content: Marketers are now finally waking up to the idea that pre-formatted communications aren't the right way to engage with customers.Â The marketing departmentÂ needs to learn how toÂ write valuable content that brings value to websiteÂ visitors thatÂ initiates discussions, questions and comments. here are my tips: Step 1:Â Short textÂ is a myth Step...; Tags: Web, Search Engine, Visitor, Image, Keyword, Marketers, Internet, Search, Channel Management, Marketing, Yann Gourvennec; Blog posts 2009-06-15
Tara Hunt: The Whuffie Factor: [caption id="" align="alignright" width="200" caption="Tara Hunt"][/caption] Tara Hunt is a name that means a lot to Social Media experts but enterprise marketers should be familiar with her earlier attempts at promoting a new form of marketing philosophy entitled Pinko Marketing, the aim of which was to prolong...; Tags: Social Media, Whuffie Factor, TH, Marketing Research, Marketing, Yann Gourvennec; Blog posts 2009-04-29
7 Reasons Why Executives Hate Social Media: InÂ a previous article about social media,Â I described the 7 reasons why managers love social media. This instalmentÂ focuses onÂ the flip-side of corporate social media perception: "online conversations could be dangerous, we'll lose control of the brand":Â social media is about clients, employees or members of your eco-system talking to...; Tags: Social Media, Yann Gourvennec; Blog posts 2009-04-14
7 Reasons Why Executives Love Social Media: It seems executives fall intoÂ one of 2 categories: those who love social media (nÃ©e Web 2.0) and those who hate it. To many corporates, social media is fascinating, butÂ to others it's a no go area for serious brands.Â This first of twoÂ articles is dedicated to the devotees of social media. ...; Tags: Brand, Social Media, Yann Gourvennec; Blog posts 2009-04-02
8 Tools For Online Reputation Management: Managing your online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a dodgy photograph on hisÂ facebook profile since there are many chances that the person with whom he is about to have an appointment has...; Tags: Social Networking, Google Inc., Search Engine, Blog, Social Media, Tool, Blogging, Internet, Yann Gourvennec; Blog posts 2009-03-24
Don't Believe Everything You Read Online: I've been thinking about how bad information can go global thanks to the internet. Morgan Stanley's July 2009 report, "Media & Internet: How Teenagers Consume Media", is one of the most striking examples of instant information circulation worldwide. This was the report put together by 15-year-old intern...; Tags: Teenager, Revisiting Robson, Internet, Instant Messaging, Online Communications, Yann Gourvennec; Blog posts 2009-11-10