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- Why the Bayer-Yaz Settlement Will Not Change Drug Advertising Forever
- Former Pfizer vp Dorothy Wetzel popped up in Ad Age today claiming that Bayer's corrective ad campaign for Yaz birth control "will cause drug companies to get way more conservative" with their advertising. "They're going to test and test and test their spots, and ultimately the advertising won't be as...
- Blog posts 2009-02-16
- Yaz Is Bayer's Top Seller Despite Blood Clot Suits, Ad Woes
- Bayer's Yaz and Yasmin contraceptives appear to be recession- and scandal-resistant superbrands, if recent reports are to be believed. Bayer hit back at a German newspaper that reported the company was cutting back on pill production due to decreased demand. by Jim Edwards
- Blog posts 2009-06-23
Additional Resources
- Bayer's Advertising for Contraceptive Yaz Was "Misleading"
- Bayer will run a $20 million corrective ad campaign for its contraceptive brand Yaz to settle a case where it was accused of deceptive advertising. The news cements Bayer's reputation as the most ethically challenged pharma company in the business -- it is only the latest in...
- Blog posts 2009-02-10
- Bayer Hires The Hills' Lo Bosworth to Tout Birth Control Pill Yaz
- Bayer has hired Lo Bosworth, the least-interesting of the cast of MTV's The Hills, as an endorser and spokeswoman for birth-control pill Yaz. Bosworth, is regarded to have been brought onto the vapid show for the purpose of creating a rift between stars Lauren Conrad and Heidi...
- Blog posts 2009-01-26
- BMJ: Ingredient in Bayer's Yaz Causes More Blood Clots Than Rivals
- Folks inside the Yaz brand management team at Bayer have another pill-induced headache this month in the form of a BMJ study that indicates the progesterone ingredient of Yaz is more risky than those in other contraceptives. by Jim Edwards
- Blog posts 2009-09-11
- Bayer's Translation of Swiss Study of Yaz Blood Clot Risks Is Not Complete
- Bayer says that a study by Swissmedica, the Swiss medical authority, has shown that the risk of potentially fatal venous thromboembolisms is about the same for its Yaz contraceptive as it is with other pills. The results of the Swissmedic study have been eagerly anticipated by lawyers who have brought...
- Blog posts 2009-10-23
- Courts Consolidate Dozens of Cases Against Bayer Over Yaz
- Plaintiffs are filing lawsuits over Bayer's Yaz contraceptive so fast that the New Jersey state court system is considering consolidating 39 cases under a single judge with a "mass tort" status; and 32 federal cases have been given multidistrict litigation status in a single court in Southern Illinois. Bayer faces...
- Blog posts 2009-11-09
- Bayer Sued Over Yaz Death, Blood Clots
- Attorneys in Ohio are gathering plaintiffs to sue Bayer over its Yaz birth control pill, claiming it causes potentially fatal blood clots. The suits come after Bayer reached an agreement with the FDA to run $20 million in corrective advertising after the company's TV spots misleadingly claimed the pill could...
- Blog posts 2009-06-01
- Suits Claim Bayer's Yaz Caused 50 Deaths; Novel Theory of Blood Clot Causation
- Bayer has been hit with four federal suits claiming its Yaz and Yasmin birth control pills caused 50 deaths, according to the National Law Journal. The cases were brought by Janet G. Abaray pictured and others, the same lawyers who won $68 million to settle hundreds of cases brought by...
- Blog posts 2009-07-14
- On Yaz, Bayer Believes "a Multiple of a Rare Event Is Still a Rare Event"
- The mainstream media has finally woken up to Bayer's problems on its Yaz contraceptive brands. The New York Times published a story over the weekend about the 74 lawsuits against the company alleging that the pills cause potentially fatal embolisms in users. A close look at recent events at Bayer...
- Blog posts 2009-09-29
- Bayer's Legal Woes: 125 Suits Over Yaz; FDA Allegedly Not Told of Trasylol Study
- Bayer faces more than 125 lawsuits over its Yaz contraceptive and new cases are being filed around the country at a rate of up to up to six a day. Separately, a new suit filed over Trasylol alleges that Bayer failed to tell the FDA that a 67,000-patient study showed...
- Blog posts 2009-10-19
- Advertising Roundup: Oscar Ads, 'Diggable' Ads, Misleading Ads, and More
- Oscars to allow movie ads -- Since the 1950s, the Academy of Motion Picture Arts & Sciences has banned movie advertisements during the Oscars to avoid looking like it endorses particular films. Not anymore. Next year the Academy will let the movie promos in, albeit not without a slew of...
- Blog posts 2008-10-09
- Terminal lugs
- YAZ terminals offer an inspection window to ensue proper cable insertion before and after crimping. The components are made from high conductivity seamless electrolytic wrought copper and are tinplated. They are UL486 listed and GSA certified to 600 V when properly installed. YAZ terminals can be used in applications to...
- Research articles 2002-11-01
- Bayer's Lawyers Nix Public Hearing on Explosion at WV Plant
- Lawyers for Bayer have successfully persuaded the U.S. Chemical Safety Board to delay discussing why a Bayer chemical plant in West Virginia blew up, killing two people, last August. The public meeting, at which the safety board was to brief Kanawha Valley residents on its investigation into the explosion, was...
- Blog posts 2009-02-25
- Bayer's Silence on Fatal Factory Explosion Gets National Attention
- Bayer's refusal to explain publicly why its Institute, W. Va., chemical plant exploded last August has finally made the Big Media. The NYT summarized the issue over the weekend. BNET noted the matter back on Feb. 25. Back story: After a fire pictured ripped through Bayer's...
- Blog posts 2009-03-31
- Probe: Bayer Destroyed Evidence After Fatal Explosion; Tried to Dampen Media Coverage
- Bayer seems determined to make a bad situation worse for itself in the Congressional investigation of an explosion at its Institute, W.Va., crop sciences plant. Congress heard that Bayer destroyed evidence and engaged in a secrecy campaign in order to restrict media coverage and public criticism of how it handles...
- Blog posts 2009-04-22
- Watson Pharmaceuticals, Inc. Q2 2008 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions Your first question comes from Rich Silver - Lehman Brothers. Rich Silver – Lehman Brothers Maybe you could elaborate a little bit on what’s happening in the OCs. You mentioned you’re seeing some movement from generic to new brands. Just to talk a...
- Earnings calls 2008-09-08
- Warner Chilcott Limited Q2 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions And for our first question we go to Edmund Kim with JPMorgan. Edmund Kim - JPMorgan Great. Thanks for taking the questions. I've got two. How does the entry of more competitors in the OC market affect you now and going forward in terms of...
- Earnings calls 2008-08-08
- Barr Pharmaceuticals, Inc. Q1 2008 Earnings Call Transcript
- Question-and-Answer SessionThank you. [Operator Instructions]. Our first question will come from the line of Gregg Gilbert of Merrill Lynch. Please go ahead. Gregg Gilbert - Merrill Lynch Thanks. Good morning. Bruce L. Downey, Esq - Chairman and Chief Executive Officer Good morning, Gregg. Gregg Gilbert - Merrill Lynch One...
- Earnings calls 2008-05-28
- Barr Pharmaceuticals, Inc. Q1 2008 Earnings Call Transcript
- Question-and-Answer SessionThank you. [Operator Instructions]. Our first question will come from the line of Gregg Gilbert of Merrill Lynch. Please go ahead. Gregg Gilbert - Merrill Lynch Thanks. Good morning. Bruce L. Downey, Esq - Chairman and Chief Executive Officer Good morning, Gregg. Gregg Gilbert - Merrill Lynch One...
- Earnings calls 2008-05-09
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