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		<title><![CDATA[Yaz Is Bayer's Top Seller Despite Blood Clot Suits, Ad Woes]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10002821/yaz-is-bayers-top-seller-despite-blood-clot-suits-ad-woes/]]></link>
		<description><![CDATA[Bayer's Yaz and Yasmin contraceptives appear to be recession- and scandal-resistant superbrands, if recent reports are to be believed. Bayer hit back at a German newspaper that reported the company was cutting back on pill production due to decreased demand. by Jim Edwards]]></description>
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		<pubDate>Tue, 23 Jun 2009 11:44:03 -0700</pubDate>
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		<title><![CDATA[Why the Bayer-Yaz Settlement Will Not Change Drug Advertising Forever]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10001009/why-the-bayer-yaz-settlement-will-not-change-drug-advertising-forever/]]></link>
		<description><![CDATA[Former Pfizer vp Dorothy Wetzel popped up in Ad Age today claiming that Bayer's corrective ad campaign for Yaz birth control "will cause drug companies to get way more conservative" with their advertising. "They're going to test and test and test their spots, and ultimately the advertising won't be as...]]></description>
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		<pubDate>Mon, 16 Feb 2009 09:15:00 -0800</pubDate>
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