BNET Industries

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Dow Jones Description
Since 1930, Yellowbook has focused on a simple goal -- connecting consumers with local businesses. Today, Yellowbook is a national leader in local search and advertiser content, managing a comprehensive online and print product portfolio that provides consumers with easy access to local business information, and businesses with a single source for cost effective advertising media programs. The Yellowbook Network, anchored by yellowbook.com, reaches millions of online users through the company's network of partner sites and organic web searches via computers and the latest in advanced mobile devices. The Yellowbook Network has been recognized as the fastest growing internet property in the United States (comScore, April 2008). WebReach, Yellowbook's fully managed search engine advertising program, places customers' advertising on the major internet search engines. In print, Yellowbook delivers approximately 1,000 directory editions in 48 states plus the District of Columbia. Yellowbook is part of Yell Group PLC, a leading international directories business operating in the classified advertising market through print, online and phone-based media in the United Kingdom, United States, Spain and Latin America.
Number of Employees 8,000
Peer Companies
NAICS Code All Other Publishers: 511199
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Cox, Yellow Book USA form marketing alliance
Cox Communications and Yellow Book USA, a yellow pages and online search company, have formed a co-marketing and distribution agreement. Cox and Yellow Book will promote each other;s products and services. The initial agreement also provides for the publication of Yellow Book directories that will include Cox...
Yellow Book USA and TBC Launch New TV Campaign Featuring Hollywood Icon David Carradine
Campaign presents Yellow Book's print and online products as a path to "advertising enlightenment" that can reach customers wherever they search UNIONDALE, N.Y. -- Yellow Book USA, a leading national yellow pages and online local search company, announced today it has launched a new high-profile national television ad campaign,...
AdMedia Partners Advises Guide Communications Inc. in Acquisition by Yellow Book USA
Yellow Book USA Expands in New York Greater Metropolitan Region With Acquisition of Independent Directories Publisher NEW YORK -- Guide Communications, Inc., a leading independent publisher of local directories in the New York greater metropolitan area, today announced its acquisition by Yellow Book USA, the nation's oldest and largest...
Yellow Book USA Begins Full Disclosure of Circulation Audits
Audit Disclosure is First in the Industry UNIONDALE, N.Y. -- Yellow Book USA has begun conducting full circulation audits on all Yellow Book directories, and is the first major yellow pages publisher to transparently audit and disclose its circulation figures. The audits are being conducted for Yellow Book by...
Yellow Book USA buys six West Virginia directories
Continuing the consolidation in the yellow pages business, Uniondale-based Yellow Book USA bought six directories, with a combined circulation of over 440,000, from West Virginia Directory Company. Terms of the deal were not disclosed. Yellow Book made its first foray into the state earlier this year when it...
Quebecor World and Yellow Book USA Sign $900 Million Directory Printing Contract: One of the World's Largest Directory Printing Agreements
MONTREAL & UNIONDALE, N.Y. -- Quebecor World Inc. (TSX:IQW.SV)(NYSE:IQW) and Yellow Book USA, part of Yell Group plc, today announced the signing of a multi-year contract for the printing of Yellow Book's yellow pages directories. Yellow Book is one of the largest US directory publishers in terms of printed volume...
Quebecor World and Yellow Book USA Sign $900 Million Directory Printing Contract: One of the World's Largest Directory Printing Agreements.
MONTREAL, CANADA and UNIONDALE, NEW YORK, Aug 2, 2005 CCNMatthews via COMTEX -- Quebecor World Inc. (TSX:IQW.SV)(NYSE:IQW) and Yellow Book USA, part of Yell Group plc, today announced the signing of a multi-year contract for the printing of Yellow Book's yellow pages directories. Yellow...
Uniondale-based Yellow Book USA closes on acquisition of
In what experts say is the largest deal struck on Long Island since the beginning of 2004, Uniondale-based Yellow Book USA has closed on its acquisition of TransWestern Publishing for almost $1.6 billion. That's a huge deal, said Jeffrey Bass, a partner at Garden City- based accountancy...
Yellow Book USA Acquires Western Directory Company
UNIONDALE, N.Y. -- Yellow Book USA announced today that it has completed the purchase of Western Directory Company, headquartered in Fresno, California. "This is a joining of forces to better serve the community," said Joe Walsh, President and CEO of Yellow Book USA. Western Directory Company publishes yellow pages...
Yellow Book USA Acquires TransWestern Publishing; Leading Independent Yellow Pages Publisher Completes Purchase, Solidifies National Footprint
UNIONDALE, N.Y. -- Yellow Book USA, part of Yell Group plc, announced today that it has completed its acquisition of TransWestern Publishing. The purchase, at $1.575 billion, combines two of the nation's leading independent - non-telephone company affiliated - publishers of yellow pages. TransWestern Publishing complements Yellow Book's footprint by...
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