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- Lessons in Effective Persuasion and "Social Proof"
- The Find: It's not news that popularity breeds popularity and people follow the herd, but social psychology research points out that this principle, known as "social proof," can radically improve results and is often underutilized. The Source: An experiment on hotel guests towel recycling habits related in...
- Blog posts 2008-06-18
Additional Resources
- Handicapping the Impending Times' Blog Massacre [Blogs Are Dead]
- Times brass is publicly hinting that its 70 (!) blogs will soon be culled to a less absurd number. Worried your favorite Times blog is about to be killed? We've handicapped the survival chances of 8 blogs for your convenience. The Observer...
- News items 2009-12-04
- Sue Big Oil Over Global Warming? Court Tells Katrina Victims, Yes You Can!
- Landowners along the Mississippi Gulf Coast are blaming a mishmosh of oil, coal and chemical companies for property damage caused by Hurricane Katrina as a result of global warming. Yes, that's right, the specter of global warming lawsuits has come to call and thanks to a recent federal appeals ruling, the plaintiffs...
- Blog posts 2009-10-21
- Mary Wells Resurfaces With Tone Deaf Blog on Millionaire Life
- If you thought ad legend Mary Wells was dead, think again. Wells founded Wells Rich Greene, an agency of the Mad Men era that later turned into a hotbed of kickbacks and corruption under print chief Harold Singer. The 80-year-old Wells is alive and well and maintaining...
- Blog posts 2009-04-08
- Live Blog: Marissa Mayer Speaking At Web 2.0
- Marissa Mayer, Google's VP of Search Products and User Experience, is speaking today at the Web 2.0 Summit in San Francisco. The following is a live blog of her appearance, which is scheduled less than an hour after she announced aGoogle/Twitter partnership to include real-time tweets in Google's search results....
- News items 2009-10-21
- Yes, Another Stranded Passenger Fiasco
- An ExpressJet Embraer ERJ-145 at Washington Dulles Photo by Benet Wilson I am taking the Bolt Bus free wifi and plugs to New York City, and I can't help think about those passengers on an ExpressJet flight that seemed to have been thrown under the bus after a series of delays...
- News items 2009-08-11
- Delta Says No to Cash, Yes to Credit Cards
- Delta Air Lines announced today on its blog that it would no longer accept cash on Delta and Northwest flights in North America (that's including Central America and the Caribbean, its blog states, as if we didn't take sixth-grade social studies) starting Dec. 1Â and instead will only take credit cards...
- Blog posts 2009-11-09
- BNET1 Hat Tip: Q&A with the Authors of Yes!
- Judging by the response to our two posts on Yes! 50 Scientifically Proven Ways to Be Persuasive, there' s a lot of interest out there in learning more about scientifically proven methods to get others to do what you want. So for those readers looking for more on the topic,...
- Blog posts 2008-08-08
- All the News That's Fit to Blog
- Is there anything more tedious than the editorial page of the New York Times ? Yes. There's Paul Krugman's column on the op-ed page of the New York Times . And there's Frank Rich's column every other Saturday on the op-ed page of the New York Times. And Is...
- Research articles 2002-04-01
- Yes to Economic Restructuring; No to Universal Bankruptcy
- Tyler, in your previous post you wrote: The fact that aggregate demand must contract is a big part of what is driving the sectoral shifts and we don't want to recreate the previous allocation of resources. The key to recovery is to get these unemployed resources into new and...
- Blog posts 2009-04-09
- Yes, Companies Should Participate In The Social World
- It's clear that companies can't control what is said about them in the social world. Blogs, consumer ratings, Facebook movements, all create pools of consumer opinion about the products and services we sell. So what is the strategic call for corporate leaders? Can you afford to play...
- Blog posts 2008-03-12
- Blog away
- Purdue University professor Samantha Blackmon says it's OK if teens' blogs, e-mails, and text messages are riddled with errors--as long as they keep writing. "Yes, children are blogging about their friends and the movie they saw last night, but the forum they are communicating in forces them to write quick,...
- Research articles 2004-11-01
- Blog Watch
- The FBI is investigating a New York Post gossip columnist for allegedly trying to extort a billionaire to keep his name out of the papers. Gawker.com savors the schadenfreude. Who says gamers aren't thoughtful? At joystiq.com, a racy print ad for the upcoming game Hitman prompts a compelling free-for-all...
- Research articles 2006-04-17
- Slowly, marketers learn how to let go and let blog; Losing some control of the brand starts to pay off.
- Byline: MATTHEW CREAMER Marketers are realizing there's a tool out there that allows them to create perpetual buzz around products, conduct a never-ending focus group-albeit with an ever-changing group of participants-and talk with their most important consumers, all for the cost of a broadband...
- Research articles 2005-10-31
- Insider: Yes, Branding Killed GM!
- I recently pointed out that the reason GM was dying was that GM focused on branding rather than product quality. Yesterday, I received a email from a GM Sales insider, confirming the view that GM had fundamental product problem right when it was trying like crazy to market itself against...
- Blog posts 2009-04-30
- Mark Cuban's Advice To Fox & MySpace On Selling Content: Yes, You Can
- Mark Cuban, owner of the Dallas Mavericks and cofounder of HDNet, offers running commentary on Blog Maverick and allows us to publish it here when the subject fits.Rupert , you didn't ask my opinion on this, but since when has that ever stopped me. First the good news. You...
- External links 2009-08-09
- Yes Microsoft is to blame for Sidekick (they own it): was it an open source software failure?
- The story had been brewing for a week or more: TMobile Sidekick users started reporting that their information stored online: email, contacts, calendar, etc., were inaccessible starting around a week ago Friday. TMobile acknowledged the problem that Sunday, but it wasn't until this past weekend that TMobile posted...
- News items 2009-10-12
- Open Yourself Up to Web 2.0 | BTalk Australia
- (14min 03) Click on "Play" to hear the podcast or click "Get It" to download. Web 2.0 allows consumers to say what they think about your company. On today's BTalk Australia Simon Van Wyck, a founding partner of Hothouse Interactive, tells Phil Dobbie that marketers should see...
- Blog posts 2008-07-30
- Bloggers Make Great Employees | BTalk Australia
- (13min 48) Bloggers are dedicated and hard working, which should make them sought after employees. That's the view of recruitment specialist Kelly Magowan from Six Figures. In today's BTalk Australia she talks to Phil Dobbie about the skills bloggers bring and discusses the implications of bloggers, like...
- Blog posts 2009-03-31
- The Question of Community
- Back in October, I wrote a piece on PR losing to advertising for social media . A lot of people brought up a lot of good points (including that there doesn't need to be a fight). A friend - Kevin A. Barry - noted that the most important...
- News items 2009-09-02
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