It's not easy to go up against an established brand, but in emerging markets, consumers are looking for more than just a well-known name; they're looking for the best bang for their buck (or yen or peso...). Young & Rubicam's BrandAsset Valuator survey looked at 10 emerging markets and identified their most...
NEW YORK -- The Wall Street Journal Online, the largest paid subscription news site on the Web, today announced that three new partners have joined its corporate site license program. They are Applied Biosystems, L'Oreal USA and Young & Rubicam.
More than two decades ago, Young & Rubicam instituted its whole egg theory. At the time, the notion commonly inspired outsider comments ranging from "No kidding" to "They've got to be kidding." More than two decades ago, Young & Rubicam instituted its whole ...
WPP Group did three smart things in naming Ann Fudge chairman-CEO of Young & Rubicam: Hire an advertiser to run an agency and choose an African-American, and a woman, for the job. WPP Group did three smart things in naming Ann Fudge chairman-CEO of...
If the first 100 days are a precursor, the new top executives at Young & Rubicam will hold steady on the course laid out by their predecessors. If the first 100 days are a precursor, the new top executives at Young & Rubicam will...
Dec. 12--Work means creativity on demand and nonstop projects at Young & Rubicam, a full-service advertising agency in Irvine. That pace makes time off a precious commodity. Dec. 12--Work means creativity on demand and nonstop projects at Young & Rubicam, a full-service advertising agency...
Young & Rubicam swept up four sizable accounts last week, adding more than $200 million in billings to its coffers. Young & Rubicam swept up four sizable accounts last week, adding more than $200 million in billings to its coffers.
Young & Rubicam will decide this week if it will fight to hold onto H&R Block's $100 million advertising account. Young & Rubicam will decide this week if it will fight to hold onto H&R Block's $100 million advertising account.
For an agency that has lived in one house for all but the first five of its 75 years, Young & Rubicam seems relatively free of ghosts. Though many surely haunt the narrow halls of its quarters at 285 Madison Ave., and especially the southwest cor ...
Young & Rubicam, New York, has been given the assignment to handle the estimated $100 million relaunch of Andersen Consulting in 2001, according to a spokeswoman at the consultancy. Young & Rubicam, New York, has been given the assignment to handle the estimated $100...
Ford Motor Co. will decide within two weeks between roster agencies Young & Rubicam and Ogilvy & Mather to carry the pan-European launch of the Focus. Ford Motor Co. will decide within two weeks between roster agencies Young & Rubicam and Ogilvy & Mather to carry...
Byline: Jennette Smith The Dearborn office of Young & Rubicam is hiring about 120 local employees to service the Lincoln Mercury advertising account. With the client moving back to Dearborn from Irvine, Calif., the advertising agency has bee Byline: Jennette Smith...
Havas Advertising has joined the Ad Age/Bloomberg AdMarket 50 index, taking the slot held by Young & Rubicam after Y&R's absorption last week by WPP Group. Paris-based Havas began Nasdaq trading in September when it acquired Snyder ... Havas Advertising has joined the Ad Age/Bloomberg AdMarket...
RESEARCH TRIANGLE PARK, N.C.--BUSINESS WIRE--Jan. 15, 1996-- Ericsson has initiated negotiations with the Young & Rubicam (Y&R) advertising agency network to handle the Ericsson mobile telephone account on a worldwide basis. In the United States and Canada, Ericsson mobile phones continues its' relationship with Creswell Munsell Fultz &...
Young & Rubicam's largest client, Ford Motor Co., is likely to hit the road if the advertising company is acquired by Publicis. That possibility could be enough to scuttle a deal--and drive Y&R into the arms of WPP Group. Young & Rubicam's largest client,...
Out-of-this-world travel expenses are bringing execs down to earth Andrew W. Menkes hates traveling with his mother. As head of global travel for Republic National Bank, nothing irks him more than having to pay $1,300 to fly from New York City to TexasOut-of-this-world travel expenses are bringing...
Although it both fired and brought legal action against Focus Media Inc., Sears, Roebuck and Co. still might be responsible for all or some of the estimated $40 million the Hoffman Estates media buyer owes TV stations and cable networks on the retail Although it both...
KeyCorp dropping agency, too KeyCorp is closing the curtain on a three-year advertising campaign that featured Anthony Edwards, star of the top-rated television show "ER." The Cleveland-based bank has hired Rojek Marketing Grou ...
CALGARY, Alberta and CHICAGO, Aug. 21 /PRNewswire/ -- Critical Mass (http://www.criticalmass.com/), an Omnicom digital marketing agency, has named Erik Thrane Group Account Director. An industry veteran with over eleven years experience in the digital space, he will work out of the company's Toronto office. In 2007, Thrane...
Former Presidential Aide Is Latest Addition to Firm's Bipartisan Brain Trust NEW YORK -- Burson-Marsteller, a leading global public relations and communications firm, today announced that Karen Hughes will be joining the firm as Global Vice Chair. The former U.S. Under Secretary of State for...
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