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	<title><![CDATA[young & rubicam Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/young+%26+rubicam.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to young & rubicam]]></description>
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		<title><![CDATA[Local Brands Win in Emerging Markets]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1164]]></link>
		<description><![CDATA[It's not easy to go up against an established brand, but in emerging markets, consumers are looking for more than just a well-known name; they're looking for the best bang for their buck (or yen or peso...). Young &Â Rubicam's BrandAsset Valuator surveyÂ looked at 10 emerging markets and identified their most...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 25 Oct 2007 09:43:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
		<category domain="http://resources.bnet.com/topic/explanation.html"><![CDATA[Explanation]]></category>
		<category domain="http://resources.bnet.com/topic/emerging+market.html"><![CDATA[Emerging Market]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/lori+deschene.html"><![CDATA[Lori Deschene]]></category>
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		<title><![CDATA[The Wall Street Journal Online Adds Leading Companies to Growing List of Site License Customers; These New Partners Are Applied Biosystems, L'Oreal USA and Young & Rubicam]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_May_10/ai_n13680472]]></link>
		<description><![CDATA[NEW YORK -- The Wall Street Journal Online, the largest paid subscription news site on the Web, today announced that three new partners have joined its corporate site license program. They are Applied Biosystems, L'Oreal USA and Young & Rubicam.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<title><![CDATA[Y&R hiring 120 after Ford move; Lincoln Mercury return prompts agency to expand Detroit presence.(News)(Young & Rubicam adds 120 local employees for Lincoln Mercury ad account)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200308/ai_n20134995]]></link>
		<description><![CDATA[Byline: Jennette Smith    The Dearborn office of Young & Rubicam is hiring about 120  local employees to service the Lincoln Mercury advertising account.    With the client moving back to Dearborn from Irvine, Calif., the  advertising agency has bee  Byline: Jennette Smith...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
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		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="tickers">F</category>
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		<title><![CDATA[Editorial: Y&R's Fudge a smart wager.(Viewpoint)(Brief Article)(Editorial)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200305/ai_n25568697]]></link>
		<description><![CDATA[WPP Group did three smart things in naming Ann Fudge chairman-CEO  of Young & Rubicam: Hire an advertiser to run an agency and choose  an African-American, and a woman, for the job.    WPP Group did three smart things in naming Ann Fudge chairman-CEO  of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/african-american.html"><![CDATA[African-American]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<title><![CDATA[Orange County, Calif., Survey Shows Yule Time Off the Prime Gift to Employees.(Knight Ridder/Tribune Business News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200012/ai_n22495110]]></link>
		<description><![CDATA[Dec. 12--Work means creativity on demand and nonstop projects at  Young & Rubicam, a full-service advertising agency in Irvine. That  pace makes time off a precious commodity.    Dec. 12--Work means creativity on demand and nonstop projects at  Young & Rubicam, a full-service advertising agency...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Dec 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/orange+pcs.html"><![CDATA[Orange PCS]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<title><![CDATA[Profile of the week: Havas Advertising.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200010/ai_n26184711]]></link>
		<description><![CDATA[Havas Advertising has joined the Ad Age/Bloomberg AdMarket 50  index, taking the slot held by Young & Rubicam after Y&R's  absorption last week by WPP Group. Paris-based Havas began Nasdaq  trading in September when it acquired Snyder ...  Havas Advertising has joined the Ad Age/Bloomberg AdMarket...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Oct 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/nasdaq+stock+market+inc..html"><![CDATA[Nasdaq Stock Market Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">NDAQ</category>
		<category domain="tickers">NDAQ</category>
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		<title><![CDATA[Andersen awards relaunch duties to Y&R; Consultancy picks agency of record; 2001 effort will intro new moniker.(Andersen Consulting, Young and Rubicam)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200009/ai_n25594295]]></link>
		<description><![CDATA[Young & Rubicam, New York, has been given the assignment to  handle the estimated $100 million relaunch of Andersen Consulting in  2001, according to a spokeswoman at the consultancy.    Young & Rubicam, New York, has been given the assignment to  handle the estimated $100...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Sep 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<title><![CDATA[Y&R divisions win $200 mil in new billings; Wins include Computer Associates, help offset earlier high-profile losses.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200007/ai_n25593880]]></link>
		<description><![CDATA[Young & Rubicam swept up four sizable accounts last week,  adding more than $200 million in billings to its coffers.    Young & Rubicam swept up four sizable accounts last week,  adding more than $200 million in billings to its coffers.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jul 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/billing.html"><![CDATA[billing]]></category>
		<category domain="http://resources.bnet.com/topic/computer+associates+international+inc..html"><![CDATA[Computer Associates International Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<title><![CDATA[Ford threatens Y&R: Publicis is a problem ;Sacre bleu! Top client says it expects exclusivity; stance gives WPP/sharp edge in acquisition talks.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200005/ai_n25592981]]></link>
		<description><![CDATA[Young & Rubicam's largest client, Ford Motor Co., is  likely to hit the road if the advertising company is acquired by  Publicis. That possibility could be enough to scuttle a deal--and drive  Y&R into the arms of WPP Group.    Young & Rubicam's largest client,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 May 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[acquisition]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis.html"><![CDATA[Publicis]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="tickers">F</category>
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		<title><![CDATA[H&R Block's $100 mil review jolts Y&R ;Marketer pleased with creative but cites key departures for move.(Young and Rubicam account review)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200004/ai_n25592622]]></link>
		<description><![CDATA[Young & Rubicam will decide this week if it will fight to hold  onto H&R Block's $100 million advertising account.    Young & Rubicam will decide this week if it will fight to hold  onto H&R Block's $100 million advertising account.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Apr 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/h%2526r+block+inc..html"><![CDATA[H&R Block Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HRB</category>
		<category domain="tickers">HRB</category>
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		<title><![CDATA[Sears suing media buyer over billing: But retailer could be liable for millions.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200003/ai_n20209879]]></link>
		<description><![CDATA[Although it both fired and brought legal action against Focus Media  Inc., Sears, Roebuck and Co. still might be responsible for all or some  of the estimated $40 million the Hoffman Estates media buyer owes TV  stations and cable networks on the retail  Although it both...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Mar 2000 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/billing.html"><![CDATA[billing]]></category>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
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		<title><![CDATA[Y&R leadership follows path laid by earlier execs;Going forward: Agency parent takes stake in Harris Interactive.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199911/ai_n25591897]]></link>
		<description><![CDATA[If the first 100 days are a precursor, the new top executives at  Young & Rubicam will hold steady on the course laid out by their  predecessors.    If the first 100 days are a precursor, the new top executives at  Young & Rubicam will...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Nov 1999 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/harris+interactive.html"><![CDATA[Harris Interactive]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[leadership]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPOL</category>
		<category domain="tickers">HPOL</category>
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		<title><![CDATA[Bank: Healthier without TV doc.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4798/is_199910/ai_n17426736]]></link>
		<description><![CDATA[KeyCorp dropping agency, too       KeyCorp is closing the curtain on a three-year advertising campaign  that featured Anthony Edwards, star of the top-rated television show  "ER."       The Cleveland-based bank has hired Rojek Marketing Grou   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Oct 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/bank.html"><![CDATA[bank]]></category>
		<category domain="http://resources.bnet.com/topic/keycorp.html"><![CDATA[KeyCorp]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">KEY</category>
		<category domain="tickers">KEY</category>
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		<title><![CDATA[WHOLE EGG THEORY FINALLY FITS THE BILL FOR Y&R CLIENTS: GLOBAL AGENCY NETWORK OF THE YEAR: TEAM SPACE SYSTEM A WINNER FOR CITIBANK, OTHERS SET TO FOLLOW.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199901/ai_n25587109]]></link>
		<description><![CDATA[More than two decades ago, Young & Rubicam instituted its whole  egg theory. At the time, the notion commonly inspired outsider comments  ranging from "No kidding" to "They've got to be  kidding."    More than two decades ago, Young & Rubicam instituted its whole ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Jan 1999 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/citigroup+inc..html"><![CDATA[Citigroup Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[team]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">C</category>
		<category domain="tickers">C</category>
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		<title><![CDATA[Y&R AT 75: THE TWO-MAN SHOP THAT BEGAN WITH A SHOELACE ACCOUNT HAS GROWN TO BECOME A "WIRED," INTEGRATED MARKETING GLOBAL GOLIATH (1/4).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199811/ai_n25586504]]></link>
		<description><![CDATA[For an agency that has lived in one house for all but the first  five of its 75 years, Young & Rubicam seems relatively free of  ghosts. Though many surely haunt the narrow halls of its quarters at 285  Madison Ave., and especially the southwest cor ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Nov 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/wired+inc..html"><![CDATA[Wired Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[AGENCIES VYING FOR FORD'S NEW FOCUS CAR]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199806/ai_n25585951]]></link>
		<description><![CDATA[Ford Motor Co. will decide within two weeks between roster agencies  Young & Rubicam and Ogilvy & Mather to carry the pan-European  launch of the Focus.  Ford Motor Co. will decide within two weeks between roster agencies  Young & Rubicam and Ogilvy & Mather to carry...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jun 1998 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">F</category>
		<category domain="tickers">F</category>
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		<title><![CDATA[Growing reservations: out-of-this-world travel expenses are bringing execs down to earth.(Takeout: Executive Travel)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5254/is_199802/ai_n20218153]]></link>
		<description><![CDATA[Out-of-this-world travel expenses are bringing execs down to earth  Andrew W. Menkes hates traveling with his mother.  As head of global travel for Republic National Bank, nothing irks him  more than having to pay $1,300 to fly from New York City to TexasOut-of-this-world travel expenses are bringing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Feb 1998 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/young+%2526+rubicam.html"><![CDATA[Young & Rubicam]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
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		<title><![CDATA[Ericsson Mobile Phones Announces Cooperation With Young & Rubicam]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1996_Jan_15/ai_17803485]]></link>
		<description><![CDATA[RESEARCH TRIANGLE PARK, N.C.--BUSINESS WIRE--Jan.  15, 1996-- Ericsson has initiated negotiations with the Young & Rubicam (Y&R) advertising agency network to handle the Ericsson mobile telephone account on a worldwide basis.  In the United States and Canada, Ericsson mobile phones continues its' relationship with Creswell Munsell Fultz &...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Jan 1996 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/cell+phone.html"><![CDATA[cell phone]]></category>
		<category domain="http://resources.bnet.com/topic/ericsson+inc..html"><![CDATA[Ericsson Inc.]]></category>
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