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- Keith Richman: Targeting Your Audience
- Many people are interested in targeting the 15-35 year old male audience. Keith Richman knows what works with them. His Break.com attracts 16 million unique users a month. Here, he talks about being different, finding a voice and paying others to play his game.
- Videos 2007-12-07
Additional Resources
- In an unabashed attempt to lure a young male audience, USA Network previewed Happy Hour.(Brief Article)
- In an unabashed attempt to lure a young male audience, USA Network previewed Happy Hour, a new original series starring Frank Zappa's sons Dweezil and Ahmet Zappa in a riotous version of a traditional variety show. Happy Hour boasts sing-a-longs, nearly naked female dancer/cheerleaders, musical guests...
- Research articles 1999-02-01
- Peacock's blitz targets male demos.(National Broadcasting Company Inc. targets young male TV audience)(Brief Article)
- HOLLYWOOD In the last couple years, it's been more like "Must-She TV" at NBC. The departure of the National Football League, comedy giant "Seinfeld" and pro basketball great Michael Jordan have resulted in the loss of a big chunk of the...
- Research articles 2000-04-03
- Ailing XFL offering ads on the cheap; Marketers covet male demographic despite sport's steady ratings drop.(National Broadcasting Company Inc.)(Brief Article)
- With XFL ratings declining and NBC worried about its firm two-year deal with the league, bottom-line advertisers now see the floundering league as a big bargain-especially for its still-prized young male audience. Surprisingly, since the troubled season started, the XFL has added two...
- Research articles 2001-03-05
- 'Media actives' affect viewing patterns: MTVN.(research from MTV Networks studies why young males are abandoning network television)
- NEW YORK -- The broadcast networks shouldn't be blaming Nielsen Media Research for the decline in young-male viewership this season, according to a report from MTV Networks. The audience dropoff is no fluke, but rather can be explained by a c...
- Research articles 2003-12-15
- ESPN Content with NHL Performance.(Brief Article)(Statistical Data Included)
- While early ratings for ESPN's National Hockey League postseason telecasts are down slightly, executives were encouraged last week that the games drew a significant percentage of the advertiser-coveted young-male audience. Through five first- While early ratings for ESPN's...
- Research articles 2000-04-24
- Mobile TV and Video Attracting a High Percentage of the Coveted Young Adult and Male Audience, According to Telephia; V CAST and MobiTV Consumers Spend $40 More per Month than non-TV Subscribers
- SAN FRANCISCO -- Mobile TV and video usage is growing slowly, but is attracting a higher proportion of the young adult and male demographic, reports Telephia, the leading provider of performance measurement information to the mobile industry. According to Telephia, 1.5 percent or roughly three million wireless subscribers in the...
- Research articles 2006-03-22
- Laugh riot: Corrao keeps Comedy Central red hot.(Top of the Week)
- Call it an occupational hazard. Lauren Corrao is doubled over with laughter. Comedian Wanda Sykes is in Comedy Central's Los Angeles office pitching storylines for her upcoming show, where she masquerades in unlikely jobs. In one scenario, she learns to be a pilot; in another, she...
- Research articles 2004-04-19
- Fast Food Companies Use Marketing Ploys to Reach Large Basketball Audience.(Knight Ridder/Tribune Business News)
- Apr. 3--They don't call it March Madness for nothing. Forget tonight's NCAA men's basketball championship game. Let's get to the real contest: Which fast-food chain gains the most marketing mileage out of the annual monthlong obsession with college hoops? How can...
- Research articles 2000-04-06
- Digital Hot List 2009
- Outlandish boasts aside, Mark Zuckerberg is a pretty smart guy. Though the founder and CEO of Facebook lost a bit of credibility in 2008 when he foolishly declared his Beacon ad model would change advertising for the next 100 years, he's easily regained it all back on the strength of...
- News items 2009-10-25
- WNBA highlight film meets Oprah in 'Players Journal'.(Sports Weekend)
- Byline: Ted Cox When the major TV networks try to attract young male viewers - a notoriously difficult audience to reach - they present sports, scantily clad women and plain guys doing stupid stuff, like so much honey and sugar set out to draw...
- Research articles 2001-05-25
- Knocking down barriers; Black male scholars address challenges of academic pursuits in national videoconference - Noteworthy News - Brief Article
- AUBURN, ALA. Dr. Na'im Akbar, professor of psychology at Florida State University, called the gathering of young African American male scholars at Auburn University in early March a "miracle of modern times." Reminding the present audience, as well as those tuned in via live satellite, that it was not...
- Research articles 2002-05-09
- Young men set to crave Calvin Klein's sexy scent. (Product News).(new male fragrance called CRAVE)(Brief Article)
- Thoroughly based on boys toys, Calvin Klein has created a new male fragrance called CRAVE Calvin Klein. Designed for what the company calls a new audience of 15-24 year olds, CRAVE is described as a fresh, clean and sexy scent. The packaging...
- Research articles 2002-07-10
- Gallaudet University for the Deaf Hosts World Class Concert Pianist BETHANIS
- FORT LAUDERDALE, Fla. & WASHINGTON--BUSINESS WIRE--July 30, 1999-- The sexy young male concert pianist BETHANIS is presenting the music of Beethoven to a predominantly deaf and hard of hearing audience at Gallaudet University on the evening of October 15th at 7:30. The visual multi-media combined performance will provide...
- Research articles 1999-07-30
- Target Cuts Around Fashion with Shaun White
- Target’s reintroduction of the Shaun White apparel line says two things about the partnership between the store and Olympic gold medal snowboarder, that the first go-around was successful and that the retailer thinks it has something it can sell to boys and young men, or at least to their moms....
- Blog posts 2009-02-20
- Beer Marketers Still Slow To Pour Dollars Online
- (Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
- Blog posts 2008-07-16
- Scoring a College Athletic Scholarship
- College athletic scholarships are less generous and harder-to-get than you think. Consider the Long Odds Goal: Be realistic about where your kid can play college sports. ...
- Articles 2009-06-02
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