In this paper there are six simple steps to creating the office environment you deserve, and one that will help you increase sales and decrease stress. Frst one is to make a date with yourself for getting your act together. Plan a minimum of three hours when there will be...
Nobody likes to feel he or she is being watched all the time or untrusted by an employer. But in some workplaces, every bit of e-mail written is scrutinized and every Web site visited is checked out by employers. Apart from the detrimental effect this has on employees, it is...
Companies that value long-term, high margin and high lifetime customer value relationships realize that building customer retention and loyalty directly affects the bottom line. A larger question most businesses face when upgrading their customer service, however, is whether to do it in-house, co-source or to outsource. That decision, and how...
Strategy is the guiding principal to a series of interlinked decisions regarding the selection and deployment of resources and tactics, whose purpose is realizing a vision and achieving decisive objectives in a competitive and changing environment. The purpose of all strategic decisions is achieving your vision and 'decisive' or critical-to-purpose...
The past few years have brought corporate scandal, overvalued tech stocks and a wildly fluctuating stock market. In the wake of this economic carnage, we're seeing a real back to basics movement. First, money is tighter than ever. Second, customers are tired of "smoke and mirrors" business practices and are...
Article is about the family owned business, shows robust growth in American economy. It presents the facts deduced by the survey that a mean revenues from family- owned firms have grown to $36.5 million, up more than 50%. While most business and economic news over the last year has been...
Article suggests that when choosing a smaller firm or individual to do your PR, make sure they have the same tools that the bigger agencies do, such as preparing updated media lists/contacts; personalized media distribution capabilities; professional clipping/tracking services to get copies of each of your media placements (articles, tapes...
There are public relations professionals with whom it's a pleasure to interact. There are also public relations flacks who apparently have managed to convince unsuspecting clients that they know what they're doing. There are, however, some things you can do to boost your chances of success and other things you...
Marketing should be much more than a department in a company. In fact, marketing in the broadest sense pervades every operation and the awareness of all the employees in the most successful companies. A firm's marketing strategy is its business strategy. Companies have shareholder value because everyone in the organization...
Unless potential customers know you're there, it doesn't really matter how great your product or service is. Advertising can rip a company's already-thin budget to shreds. You don't have to spend a fortune to make yourself known. There are a number of tried-and-true ways you can get attention that cost...
What is it about you, your company, your products or services that others need to know? What sets you apart from your competition? In other words, why would a potential client do business with you as opposed to the guy across the street? Periodically, all successful businessmen and women stop...
It's almost unavoidable. Bad things happen to good businesses every day. Under the best of conditions, these "crisis" scenarios present headaches for business owners. The pain can be crippling, however, when the media gets the "scoop." There are positive steps you can take to diffuse the negative publicity bomb. Read...
A behavior is anything people say or do. It is strongly influenced by its consequences and consequences are what happens to the person as a result of the behavior. They influence whether the person will do the behavior again. The latest research shows that most people are less than half...
Today's customers arrive by e-mail or in person after having done their research on the Internet. They no longer come to be educated and informed or to gather information. The Internet has taken that role away from the dealer. By the time customers contact the dealer, they know exactly what...
No employer wants any employee to suffer an injury, either on the job or at home. But if an employee gets hurt, it's better for the employee and employer if it takes place at work. It is the way many business owners and managers think about employee injuries. Memories of...
Mailboxes are spilling over and fax machines are spewing out junk mail these days. Just about everybody is feeling the weight of information overload. How in the world can one make anyone listen? Try a newsletter. Through a newsletter, one can deliver message to current and potential customers every week,...
Are you wasting your company's marketing energy and dollars? To help you evaluate, here are 14 techniques that will assure you'll do exactly that: Always shoot from the hip, Do your marketing only when more sales are needed, Make your secretary the marketing director, Duplicate exactly what your competition is...
It has been clearly admiitted that selling is never easy. When the economy is zooming, writing orders, getting contracts, and signing up new accounts may be easier. But it's never easy. If the hurdles out in the field aren't enough to deal with, every company is demanding more from salespeople...
Small businesses have a lot of headaches. Usually at the top of the list is the hiring and retaining of skilled employees. According to labor analysts and human resources experts, work force issues in the coming decade will make the difference between success and failure. Read the article to know...
All businesses are vulnerable to crises. You can't serve any population without being subjected to situations involving lawsuits, accusations of impropriety, sudden changes in company ownership or management, and other volatile situations on which your audiences and the media that serves them often focus. The cheapest way to turn experience...
