Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Family Businesses Are Bright Spot in American Economy
- Article is about the family owned business, shows robust growth in American economy. It presents the facts deduced by the survey that a mean revenues from family- owned firms have grown to $36.5 million, up more than 50%. While most business and economic news over the last year has been...
- White papers 2003-02-20
- The 10 Worst Mistakes in Direct Mail
- This article lists the worst mistakes in direct mail: Not knowing your audience, Mailing to the wrong list, Not writing to clear objectives, Price before offer, Price before benefits, Wrong price point, Inadequate testing, Wrong objective to your marketing piece, Wrong headline. Read the article to get the clear picture...
- White papers 2000-10-30
- Popcorn and Other Marketing Mistakes In a Changing Economy
- Competition is increasing in almost every industry. Foreign competitors have entered our markets, the wave of corporate downsizing has transformed thousands of displaced executives into reluctant entrepreneurs, and the knowledge explosion continues to evidence itself in new technologies that often provide radically different ways of accomplishing some task. Unfortunately, these...
- White papers 2000-09-25
- Publicity is High-Yield Investment For Businesses
- The amount of money one has to spend on advertising doesn't come close to the multi-million dollar ad budgets of large corporations. But even if one is working on a shoestring, their marketing efforts can be greatly enhanced by strategic editorial publicity. Published articles that incorporate information about one's products...
- White papers 2000-05-08
- Advertising: It all Begins with You
- What is it about you, your company, your products or services that others need to know? What sets you apart from your competition? In other words, why would a potential client do business with you as opposed to the guy across the street? Periodically, all successful businessmen and women stop...
- White papers 2003-01-01
- Capturing the Cyber Customer
- Today's customers arrive by e-mail or in person after having done their research on the Internet. They no longer come to be educated and informed or to gather information. The Internet has taken that role away from the dealer. By the time customers contact the dealer, they know exactly what...
- White papers 2003-01-01
- 14 Proven Ways to Waste Your Marketing Dollars
- Are you wasting your company's marketing energy and dollars? To help you evaluate, here are 14 techniques that will assure you'll do exactly that: Always shoot from the hip, Do your marketing only when more sales are needed, Make your secretary the marketing director, Duplicate exactly what your competition is...
- White papers 2003-01-01
- How To Get Free (or Low-Cost) Publicity for Your Business
- Unless potential customers know you're there, it doesn't really matter how great your product or service is. Advertising can rip a company's already-thin budget to shreds. You don't have to spend a fortune to make yourself known. There are a number of tried-and-true ways you can get attention that cost...
- White papers 2003-01-01
- Interviews: Do They Predict Job Performance?
- The assessment is customized to reflect the benchmark of qualities of the company's top performers. This allows employers to compare a candidate for the job to that benchmark to help predict job fit and performance. It costs a fortune, not only in dollars but in managerial time, morale and lost...
- White papers 2002-11-04
- Creating a Motivating Environment for Your Employees
- A behavior is anything people say or do. It is strongly influenced by its consequences and consequences are what happens to the person as a result of the behavior. They influence whether the person will do the behavior again. The latest research shows that most people are less than half...
- White papers 2003-01-01
- Newsletters Make Great Marketing Tool
- Mailboxes are spilling over and fax machines are spewing out junk mail these days. Just about everybody is feeling the weight of information overload. How in the world can one make anyone listen? Try a newsletter. Through a newsletter, one can deliver message to current and potential customers every week,...
- White papers 2003-01-01
- Employees Need Help with Retirement Planning
- Employees today need far more help with retirement planning than they have in the past. There are more decisions to make, the decisions are more difficult to make and the consequences of those decisions are too weighty to leave to chance. When one is evaluating possible retirement planning materials, keep...
- White papers 2000-09-11
- First-Quarter Public Relations Campaigns Should Start Now
- As the year winds down, many businesses and entrepreneurs makes plans and budgets. Those plans could include setting up goals for new products to preparing marketing, sales and public relations campaigns. When it comes to your PR/publicity plan, when you launch your campaign can be just as important to what...
- White papers 2000-11-27
- How Not To Get Your News In Print
- There are public relations professionals with whom it's a pleasure to interact. There are also public relations flacks who apparently have managed to convince unsuspecting clients that they know what they're doing. There are, however, some things you can do to boost your chances of success and other things you...
- White papers 2003-01-31
- To Ask Or Not To Ask: Developing A Question-Friendly Culture
- Does your company have a question-friendly culture? When you are working on a project, do you feel comfortable asking the head honcho to clear up any confusion you may have? If you are the manager, do you encourage employees to come to you with their questions-and do you really mean...
- White papers 2001-07-16
- Dealing With The Human Side Of Crisis: Actions for Corporate America
- America has encountered the unthinkable. Terrorist acts of this magnitude are having a rippling affect and have already devastated countless families, businesses and communities across the world. Though life must go on, it is imperative to address the human side of crisis before we can effectively regain control and make...
- White papers 2001-09-17
- Leading Your Employees In Times Of Crisis
- In the days and weeks since the Sept. 11 terrorist attacks, the American work force has been on an emotional roller coaster. People have fallen to terrible lows of fear, grief and depression, risen to mountain top experiences of national patriotism, and fallen again. On and on it goes. While...
- White papers 2001-10-23
- Seven Secrets For Selecting The Right CEO
- To find the right chief executive officer, a healthy balance must exist between the five "key players" in the decision-making process. Balance, is the key to ensuring that CEO searches don't take off in the wrong direction. This includes a balanced time frame for your search, balanced participation of the...
- White papers 2002-03-21
- Publicity Campaigns: How Many Hours? How Many Months?
- When it comes to generating publicity for a product, business or Web site, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful...
- White papers 2001-08-20
- Using the CEO as Your Brand Messenger
- There are numerous roles that a chief executive officer plays in leading a firm, but one largely overlooked area is that of an ombudsman in establishing and reinforcing the firm's brand perception in the marketplace. It's easier for the world to hear one clear voice, than 50 yelling at once....
- White papers 2001-01-25
- << Previous
- page 1 of 3
- Next >>
Refining Tags
- Marketing (24 results)
- Management (12 results)
- Strategy (9 results)
- Sales Strategy (9 results)
- Sales (9 results)
- Human Resources (8 results)
- Marketing Research (8 results)
- Corporate Communications (7 results)
- Sales Force Management (7 results)
- Internet (7 results)
- Workforce Management (6 results)
- Business Operations (5 results)
- Web Site Development (5 results)
- Recruitment & Selection (5 results)
- Public Relations (4 results)
- Web (4 results)
- Channel Management (4 results)
- Web Site (3 results)
- Web Technology (3 results)
- Investment (3 results)
- Advertisement (3 results)
- Advertising & Promotion (3 results)
- Corporate Insurance (3 results)
- Finance (3 results)
- Entrepreneurship (3 results)
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
