YouTube Inc.

Recent Events

News & Analysis

youtube and youtube inc. - All News and Analysis

• Vevo signs up CBS and Last.fm

  Strategy Eye - 2009-12-03

  Online music video site Vevo is signing a deal with CBS Interactive Music, which will allow it to host live performances, in-studio sessions and interviews from CBS's network of radio stations and online radio service Last.fm. The site is due to go live next week. ...

  Tags: Sony Corp., Last.fm, Radio, YouTube Inc., Video, CBS Corp., Vevo, Corporate Communications, Advertising & Promotion, Marketing, Sony Music Entertainment, Universal Music Group, YouTube, Jasper Jackson

• YouTube Tries To Win Over News Sites With A Video Upload Tool

  PaidContent - 2009-11-17

  Google’s YouTube is making another pitch to media organizations, this time with YouTube Direct—a tool that makes it easy for news websites to solicit videos from their visitors. YouTube Direct lets visitors to a news website upload YouTube videos right from that site; news orgs can then vet the...

  Tags: YouTube Inc., Video, Tool, Corporate Communications, Marketing, Media & Publishing, Online News, Companies, Google, YouTube, Joseph Tartakoff

• YouTube and Univision in deal to offer Hispanic shows

  Strategy Eye - 2009-11-16

  Google will offer programmes from Spanish-language broadcaster Univision on YouTube as part of a deal due to start next year. The agreement will see the two firms split revenues gained from ads positioned around the programmes, with Univision set to get the greater cut. Full-length, short, new and old...

  Tags: YouTube Inc., Broadcaster, YouTube, Editorial, Google Inc.

• Warner sells own ads on branded YouTube videos

  Strategy Eye - 2009-11-12

  Warner Music videos are returning to YouTube with extensive branding after YouTube owner Google signed a deal with the record label. Warner’s agreement allows it to sell its own advertising against the videos and take the majority of revenues.  Warner...

  Tags: Advertisement, YouTube Video, YouTube Inc., Video, Warner Music Group Corp., Corporate Communications, Marketing, YouTube, Jasper Jackson, Google Inc.

• YouTube Tests Ad-Skipping Feature As A New Form Of Engagement

  PaidContent - 2009-11-11

  YouTube is testing “skippable” pre-roll ads on a select group of its content partners’ videos, as it tries to determine what sort of spots are engaging to viewers and what turns them off, Mediapost reports. The ads will appear on the clips of partners who have chosen to participate...

  Tags: Google Inc., Advertisement, YouTube Inc., Video, Advertising, Social Media, Companies, Google, YouTube, David Kaplan

• YouTube's Content Head Jordan Hoffner Leaving To Join Ben Silverman's New Venture

  PaidContent - 2009-11-03

  Jordan Hoffner, the head of content partnerships for YouTube, is leaving the company, and joining Ben Silverman’s new content venture at IAC (NSDQ: IACI), we have learned. The move from YoutTube was announced internally today. This is the second senior digital exec to join Silverman’s venture, after we first...

  Tags: Venture, IAC/InterActive Corp., YouTube Inc., Business Structures, Finance, Features, Exclusive, Industry Moves, Companies, Google, YouTube, IAC, Rafat Ali

• YouTube Begins UK Long-Form TV VOD: C4 Signed, May Get ITV

  PaidContent - 2009-10-15

  YouTube has secured its first long-form on-demand UK TV content, doing a deal that sees Channel 4 add the same shows to the service that are already carried on the broadcaster’s own 4oD service.Nearly 3,000 hours of shows - including Hollyoaks, Skins and Peep Show - will be available...

  Tags: Advertisement, YouTube Inc., U.K., C4, Hulu, Video On Demand (VoD), TVs, Tv & Home Theater, Broadband Internet, Digital Media, Personal Technology, Home Entertainment, Telecommunications, Consumer Electronics, Media & Publishing, TV, VOD, Companies, Channel 4, Google, YouTube, ITV, Robert Andrews

• YouTube officially inks VoD deal with Channel 4

  Strategy Eye - 2009-10-14

  YouTube and Channel 4 are entering a three-year partnership to bring full-length TV shows from Channel 4’s video-on-demand VoD service to the Google-owned video network. Channel 4 will sell advertising on the YouTube pages that feature its content, as well as on some other YouTube pages. It will hand...

  Tags: VoD, YouTube Inc., Video On Demand (VoD), Tv & Home Theater, Broadband Internet, Digital Media, Personal Technology, Home Entertainment, Telecommunications, Consumer Electronics, Channel 4, YouTube, Jasper Jackson, Google Inc.

• YouTube Praises Itself On Its Google Birthday

  PaidContent - 2009-10-09

  Google’s attempts to turn around negative perceptions of its $1.6 billion purchase of YouTube continue: In a post marking the three year anniversary of the deal, YouTube co-founder Chad Hurley praises the site’s “tenets” and announces it now gets “well over a billion views a day.” The post is...

  Tags: Google Inc., YouTube Inc., Corporate Communications, Marketing, Research & Metrics, Metrics, Companies, Google, YouTube, Joseph Tartakoff

• Warner Music Hands Over Video Ad Sales To Outrigger

  PaidContent - 2009-10-08

  Warner Music Group (NYSE: WMG) has a vision for how it’s going to make money with digital content this time around—and it includes a few key tech platforms and sales partners. On the sales end in the U.S., the company is giving the reins to Outrigger Media, a New...

  Tags: Video Advertisement, YouTube Inc., Video, Warner Music Group Corp., WMG, Outrigger Media, Sales Strategy, Sales Force Management, Corporate Communications, Sales, Marketing, Entertainment, Music, Companies, Google, YouTube, Tameka Kee