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Eight Ways to Ruin Your Social-Media Strategy
Like it or not, loads of your customers are yakking away about your business on Twitter, Facebook and similar outlets. So don?t blow it. Mistake 1: Pretend you can do without it. You may have already run into the Graying...
Tags: Facebook, Conversation, Customer Service, Dell Computer Corp., Twitter Inc., Context Optional, social media, Twitter, YouTube, viral advertising, social marketing., Catharine P. Taylor
Articles 2009-11-18
Report: Warner, YouTube Reach A Deal?With Talks For Vevo, Too
Warner Music Group (NYSE: WMG) and YouTube have finally negotiated a deal that will bring music videos from artists like Madonna and U2 back to the video site, AdAge is reporting. Warner pulled all of its artists clips from YouTube in December, after the two companies could not agree...
Tags: Advertisement, YouTube Inc., Warner Music Group Corp., Music Video, Sales Strategy, Corporate Communications, Sales Force Management, Sales, Marketing, Entertainment, Music, Social Media, Video, Companies, Google, YouTube, Tameka Kee
External links 2009-09-25
Industry Moves: Nokia's Kohl To Head Up Ad Sales At Vevo
Former Nokia interactive ad sales vet David Kohl has joined Vevo, the music video site that labels like UMG and Sony are hoping will be “the next Hulu.” As EVP of of customer sales and operations, Kohl will lead Vevo’s efforts to secure big brand sponsorships, reporting to CEO...
Tags: Advertisement, Brand, Nokia Corp., Industry, David Kohl, Branding, Sales Strategy, Marketing, Sales, Advertising, Industry Moves, Entertainment, Music, Social Media, Video, Companies, Google, YouTube, Vivendi, Universal Music Group, Tameka Kee
External links 2009-09-23
Google In Talks To Buy Brightcove?
So the rumor is, after Mark Glaser tweeted about a tip he got. The price, he says, is around $500 million to $700 million. This comes after Brightcove CEO Jeremy Allaire has been on a PR tour, meeting journalists including our own Tameka Kee last week, telling us that...
Tags: Google Inc., Brightcove, Public Relations, Marketing, Corporate Communications, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, YouTube, Rafat Ali
External links 2009-09-16
YouTube Movie Rentals: An Intriguing But Dubious Idea
[by Will Richmond, VideoNuze] Last week it came out that YouTube is in talks with Lionsgate, Sony (NYSE: SNE), MGM and Warner Bros. about launching streaming movie rentals. On the surface this is an intriguing proposition: the 800 pound gorilla of the online video world tantalizing Hollywood with its...
Tags: Advertisement, Movie, YouTube Inc., Features, Leading Voices, Companies, Google, YouTube, Rafat Ali
External links 2009-09-08
Music videos back on UK YouTube
YouTube has come to an agreement with royalty collectors PRS for Music which will allow UK users to watch official music videos on the Google-owned network for the first time since they were removed in a dispute over fees six months ago. The new compromise deal lasts until 2012...
Tags: YouTube Inc., Video, Music Video, Corporate Communications, Free Trade, Marketing, Finance, YouTube, PRS for Music, Jasper Jackson, Google Inc.
Articles 2009-09-03
YouTube/PRS Details: Advance Payment, Three-Year Deal, Figures Secret
Google (NSDQ: GOOG) is putting up another wadge of advance cash for the revised terms of its renewed license for YouTube to use music in the UK, an agreement that ends an at times acrimonious dispute see our earlier report.“The deal goes back to January. It runs to June...
Tags: Payment, YouTube Inc., PRS, Corporate Communications, Advertising & Promotion, Operational Accounting, Marketing, Finance, Entertainment, Music, Companies, Google, YouTube, Robert Andrews
External links 2009-09-03
Five and Sony to promote on-demand service
UK broadcaster Five is teaming up with Sony to provide a video-on-demand service via Sony's Bravia TV sets. Five will be the first UK broadcaster to provide content for Sony's planned Bravia internet video service. Five's strategy director Charles Constable says: "It's vital for broadcasters and other industry stakeholders...
Tags: Sony Corp., VoD, On-demand, Broadcaster, Video On Demand (VoD), Tv & Home Theater, Broadband Internet, Digital Media, Managed Hosting, Personal Technology, Home Entertainment, Telecommunications, Consumer Electronics, Five, YouTube, Editorial, NetFlix Inc.
Articles 2009-09-02
YouTube Resolves UK Music Royalties Dispute, Will Start Paying Again
Eight months after letting its PRS For Music license expire in protest at “ridiculous” rates, YouTube has agreed new terms with the UK music royalty collector, meaning the reintroduction of thousands of official music videos.New terms have not yet been disclosed but will be backdated to January, when YouTube’s...
Tags: YouTube Inc., Video, PRS, Corporate Communications, Marketing, Entertainment, Music, Companies, Google, YouTube, Robert Andrews
External links 2009-09-02
YouTube Inches Closer To Renting Movies But Nothing Imminent
YouTube’s move into content that people might pay for—instead of click on enough to make advertisers happy—is inching toward the next step: joining the online rental movies crowd. The Wall Street Journal is reporting, and paidContent has confirmed, that discussions are underway with Lionsgate, Warner Bros. and Sony (NYSE:...
Tags: YouTube Inc., Corporate Communications, Marketing, Entertainment, Movies, Companies, Apple, Google, YouTube, Sony, Time Warner, Staci D. Kramer
External links 2009-09-02
Vevo seeks funding at USD300m valuation
Music video service Vevo is seeking funding at a USD300m valuation to support its launch later this year. Sony, Universal and YouTube are behind the project and seek to capitalise on the popularity of music videos, with YouTube providing the infrastructure and network for the joint venture. Vevo will show music videos from Universal...
Tags: Sony Corp., Valuation, YouTube Inc., Music, Vevo, Corporate Communications, Marketing, Sony Music, Universal Music Group, YouTube, Jasper Jackson
Articles 2009-08-31
YouTube to show Time Warner clips
YouTube is set to show clips from channels such as CNN, the Cartoon Network and TNT after striking a deal with Time Warner, which will sell ad space alongside the clips and share the revenue with Google. ?Working with YouTube, we expect to improve our ability to monetize...
Tags: Google Inc., Time Warner Inc., Advertisement, YouTube Inc., Corporate Communications, Marketing, YouTube, Jasper Jackson
Articles 2009-08-20
YouTube Tests New Recommendation Systems To Get Vistors To Watch More Clips
Google (NSDQ: GOOG) continues to strike deals to up the amount of professional and long-form content on YouTube, but it’s simultaneously pursuing a more straightforward strategy in order to get more money from the site: It’s trying to get YouTube visitors to watch more of the content that’s already...
Tags: YouTube Inc., Corporate Communications, Marketing, Social Media, Video, Companies, Google, YouTube, Joseph Tartakoff
External links 2009-08-20
Warner signs YouTube video deal - Rumour
Warner Music Group has reportedly signed a deal with YouTube to bring music videos from artists such as U2 and Madonna back to the video-sharing website. The videos were removed from the site in December following a row over royalty payments. ...
Tags: YouTube Video, YouTube Inc., Video, Warner Music Group Corp., Music Video, Ad Revenue, Corporate Communications, Sales Strategy, Marketing, Sales, YouTube, Vevo, Sarah Vizard
Articles 2009-09-27
Google Paid $1 Billion More For YouTube Than It Thought The Site Was Worth
So, how much of a premium was Google (NSDQ: GOOG) willing to pay for YouTube back in 2006 to make sure that none of its competitors got control of the company? In a deposition, cited by CNET, Google CEO Eric Schmidt says that while he believed that YouTube was...
Tags: Google Inc., YouTube Inc., Viacom Inc., Corporate Governance, Corporate Communications, Operational Accounting, Personal Finance, Business Operations, Corporate Law, Marketing, Finance, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, YouTube, Joseph Tartakoff
External links 2009-10-06
Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age
Do your homework before you approach your customers online. Here's how users on the top social media sites broke down by age in August 2009. by Staci Baird
Tags: Facebook, Twitter Inc., social media, chart, Twitter, MySpace, LinkedIn, YouTube, viral advertising, social marketing, Staci Baird
Articles 2009-11-18
YouTube Tries To Win Over News Sites With A Video Upload Tool
Google’s YouTube is making another pitch to media organizations, this time with YouTube Direct—a tool that makes it easy for news websites to solicit videos from their visitors. YouTube Direct lets visitors to a news website upload YouTube videos right from that site; news orgs can then vet the...
Tags: YouTube Inc., Video, Tool, Corporate Communications, Marketing, Media & Publishing, Online News, Companies, Google, YouTube, Joseph Tartakoff
External links 2009-11-17
YouTube and Univision in deal to offer Hispanic shows
Google will offer programmes from Spanish-language broadcaster Univision on YouTube as part of a deal due to start next year. The agreement will see the two firms split revenues gained from ads positioned around the programmes, with Univision set to get the greater cut. Full-length, short, new and old...
Tags: YouTube Inc., Broadcaster, YouTube, Editorial, Google Inc.
Articles 2009-11-16
YouTube To Get Spanish-Language Content From Univision
[In progress] YouTube’s latest content partnership will bring an influx of Spanish-language clips to the video-sharing site from Univision. The deal includes short- and long-form clips of shows like Cristina, El Gordo y la Flaca and Escandalo TV; Kevin Conroy, Univision’s president of interactive media, said the content will...
Tags: Social Media, Video, Companies, Google, YouTube, Tameka Kee
External links 2009-11-16
Warner sells own ads on branded YouTube videos
Warner Music videos are returning to YouTube with extensive branding after YouTube owner Google signed a deal with the record label. Warner’s agreement allows it to sell its own advertising against the videos and take the majority of revenues.  Warner...
Tags: Advertisement, YouTube Video, YouTube Inc., Video, Warner Music Group Corp., Corporate Communications, Marketing, YouTube, Jasper Jackson, Google Inc.
Articles 2009-11-12
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