ZenithOptimedia

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• BBC Worldwide appoints ZenithOptimedia to £30m media account

  BNET - 2009-11-16

  ZenithOptimedia will plan and buy all media campaigns around BBC Worldwide's key brands, including Top Gear, BBC America, BBC Knowledge, Planet Earth and Doctor Who. The appointment is part of BBC Worldwide's ongoing strategy to reduce its number of agencies and expand outside the UK. Global director of marketing for...

  Tags: British Broadcasting Corp., ZenithOptimedia, BBC Worldwide Ltd.

• Mars-Wrigley appoints ZenithOptimedia £80 million buying account

  BNET - 2009-11-06

  Zenith already handles Mars' media buying after it won the business after a pitch against the MediaCom. MediaCom is also the incumbent on the £10 million Wrigley media planning and buying account. MediaCom has retained Wrigley's planning and online media business and has won the online media planning and buying...

  Tags: Media, ZenithOptimedia, Online Media

• Molson Coors shortlists MediaCom and ZenithOptimedia for £15m media account

  BNET - 2009-11-02

  MediaCom and ZenithOptimedia will go head to head for the business, which is worth £15m. The decision means incumbent Vizeum has lost the business after 20 years. MindShare has also been knocked out of the process. An appointment is expected to be made at the end of November.  Molson Coors...

  Tags: decision, Media, ZenithOptimedia

• Mars-Wrigley calls £63m media pitch

  BNET - 2009-09-03

  The review aims to consolidate the business into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review comes in the wake of Mars-Wrigley's appointment of the Publicis Groupe-owned MediaVest to its $550 million US media planning and buying account in...

  Tags: Media, ZenithOptimedia, Publicis Groupe S.A.

• Publicis to Buy Microsoft Ad Agency Razorfish

  BNET - 2009-08-10

  PARIS, Aug 9 (Reuters) - Publicis struck a $530 million deal with Microsoft to buy the Razorfish ad agency and boost its position in digital communications, the world's third-largest communications group said on Sunday. Publicis will issue 6.5 million treasury shares to the software giant, worth 162 million euros ($232.6...

  Tags: Thomson Reuters Corp., advertisement, Microsoft Corp., Razorfish

• Microsoft to Sell Razorfish to Publicis for $530M

  BNET - 2009-08-09

  | The Publicis Group said today it struck a deal to acquire digital marketing agency Razorfish from Microsoft for $530 million. "When we complete this transaction, approximately a quarter of our annual revenues will come from digital communications, and we believe we have more capacity to grow with new clients,"...

  Tags: Microsoft Corp., Razorfish

• Publicis lands Razorfish

  BNET - 2009-08-09

  Publicis Groupe, the French marketing and communications business, has won out over rivals including WPP and Dentsu to acquire Razorfish from Microsoft. The deal values the digital agency at around $530m (???374m), and includes a five-year media buying relationship between Publicis and Microsoft. Approximately 55 per cent of the purchase...

  Tags: Razorfish, Publicis Groupe S.A.

• ZenithOptimedia Frightens the Children With Forecast of Adspend Declines

  BNET - 2009-04-17

  ZenithOptimedia has reduced its ad spend forecast for 2009. In December it said the year would see a 0.2 percent decline, per Adweek, but now it's calling for a 7 percent decline. by Jim Edwards

  Tags: Adweek, ZenithOptimedia, Jim Edwards

• L'Oreal Group Selects ZenithOptimedia for its Media Buying in France.

  - 2008-01-09

  LEVALLOIS-PERRET, France, January 9 /PRNewswire/ -- Two years after appointing the ZenithOptimedia network part of Publicis Groupe as its media planning and buying partner in over 15 European countries, L'OrA[c]al Group has extended the partnership to include its media buying business in...

  Tags: L'Oreal S.A., Publicis Groupe S.A., ZenithOptimedia

• MAXED MEDIA.(media companies)(Company rankings)

  - 2007-06-04

  Bigger seems to be better in the media world these days, from Rupert Murdoch's $5 billion bid for Dow Jones Co. to Thomson Corp.'s $17.2 billion merger with Reuters. In its first survey of top global media owners, London-based ZenithOptimedia ranks the world's largest by 2005...

  Tags: ZenithOptimedia