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	<title><![CDATA[ZenithOptimedia | Company News & Executive Profiles | BNET]]></title>
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	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for ZenithOptimedia]]></description>
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		<title><![CDATA[Ad Spending Will Grow By Less Than 1% In 2010]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/ad-spending-grow-1-2010/23034/]]></link>
		<description><![CDATA[   NEW YORK (AdAge.com) -- Ad spending will grow next year, albeit by less than a single percentage point, according to two new forecasts being released today.   Global ad spending will decline 10.2% in 2009 when the year is complete but eke out a 0.9% increase...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Tue, 08 Dec 2009 05:40:53 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/zenithoptimedia.html"><![CDATA[ZenithOptimedia]]></category>
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	<item>
		<title><![CDATA[BBC Worldwide appoints ZenithOptimedia to £30m media account]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/bbc-worldwide-appoints-zenithoptimedia-30m/20614/]]></link>
		<description><![CDATA[ZenithOptimedia will plan and buy all media campaigns around BBC Worldwide's key brands, including Top Gear, BBC America, BBC Knowledge, Planet Earth and Doctor Who. The appointment is part of BBC Worldwide's ongoing strategy to reduce its number of agencies and expand outside the UK. Global director of marketing for...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Mon, 16 Nov 2009 22:06:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/zenithoptimedia.html"><![CDATA[ZenithOptimedia]]></category>
		<category domain="http://resources.bnet.com/topic/bbc+worldwide+ltd..html"><![CDATA[BBC Worldwide Ltd.]]></category>
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	<item>
		<title><![CDATA[Mars-Wrigley appoints ZenithOptimedia £80 million buying account]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/mars-wrigley-appoints-zenithoptimedia-80/19360/]]></link>
		<description><![CDATA[Zenith already handles Mars' media buying after it won the business after a pitch against the MediaCom. MediaCom is also the incumbent on the £10 million Wrigley media planning and buying account. MediaCom has retained Wrigley's planning and online media business and has won the online media planning and buying...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Fri, 06 Nov 2009 10:41:49 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/zenithoptimedia.html"><![CDATA[ZenithOptimedia]]></category>
		<category domain="http://resources.bnet.com/topic/online+media.html"><![CDATA[Online Media]]></category>
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	<item>
		<title><![CDATA[Molson Coors shortlists MediaCom and ZenithOptimedia for £15m media account]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/molson-coors-shortlists-mediacom-zenithoptimedia/18485/]]></link>
		<description><![CDATA[MediaCom and ZenithOptimedia will go head to head for the business, which is worth £15m. The decision means incumbent Vizeum has lost the business after 20 years. MindShare has also been knocked out of the process. An appointment is expected to be made at the end of November.  Molson Coors...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Mon, 02 Nov 2009 04:20:53 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/decision.html"><![CDATA[decision]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/zenithoptimedia.html"><![CDATA[ZenithOptimedia]]></category>
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	<item>
		<title><![CDATA[Mars-Wrigley calls £63m media pitch]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/mars-wrigley-calls-63m-media/10355/]]></link>
		<description><![CDATA[The review aims to consolidate the business into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review comes in the wake of Mars-Wrigley's appointment of the Publicis Groupe-owned MediaVest to its $550 million US media planning and buying account in...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Thu, 03 Sep 2009 03:30:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/zenithoptimedia.html"><![CDATA[ZenithOptimedia]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe+s.a..html"><![CDATA[Publicis Groupe S.A.]]></category>
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	<item>
		<title><![CDATA[Publicis to Buy Microsoft Ad Agency Razorfish]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/publicis-buy-microsoft-ad-agency/6856/]]></link>
		<description><![CDATA[PARIS, Aug 9 (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Publicis struck a $530 million deal with Microsoft to buy the Razorfish ad agency and boost its position in digital communications, the world's third-largest communications group said on Sunday. Publicis will issue 6.5 million treasury shares to the software giant, worth 162 million euros ($232.6...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Mon, 10 Aug 2009 01:47:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/thomson+reuters+corp..html"><![CDATA[Thomson Reuters Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[Microsoft to Sell Razorfish to Publicis for $530M]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/microsoft-sell-razorfish-publicis-530m/6834/]]></link>
		<description><![CDATA[| The Publicis Group said today it struck a deal to acquire digital marketing agency Razorfish from Microsoft for $530 million. "When we complete this transaction, approximately a quarter of our annual revenues will come from digital communications, and we believe we have more capacity to grow with new clients,"...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Sun, 09 Aug 2009 19:42:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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	<item>
		<title><![CDATA[Publicis lands Razorfish]]></title>
		<link><![CDATA[http://industry.bnet.com/media/news-analysis/publicis-lands-razorfish/6800/]]></link>
		<description><![CDATA[Publicis Groupe, the French marketing and communications business, has won out over rivals including WPP and Dentsu to acquire Razorfish from Microsoft. The deal values the digital agency at around $530m (???374m), and includes a five-year media buying relationship between Publicis and Microsoft. Approximately 55 per cent of the purchase...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
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		<pubDate>Sun, 09 Aug 2009 08:40:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/razorfish.html"><![CDATA[Razorfish]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe+s.a..html"><![CDATA[Publicis Groupe S.A.]]></category>
	</item>
	<item>
		<title><![CDATA[ZenithOptimedia Frightens the Children With Forecast of Adspend Declines]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001646/zenithoptimedia-frightens-the-children-with-forecast-of-adspend-declines/]]></link>
		<description><![CDATA[ZenithOptimedia has reduced its ad spend forecast for 2009. In December it said the year would see a 0.2 percent decline, per Adweek, but now it's calling for a 7 percent decline. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
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		<pubDate>Fri, 17 Apr 2009 03:11:07 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/adweek.html"><![CDATA[Adweek]]></category>
		<category domain="http://resources.bnet.com/topic/zenithoptimedia.html"><![CDATA[ZenithOptimedia]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[L'Oreal Group Selects ZenithOptimedia for its Media Buying in France.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5570/is_200801/ai_n23682604]]></link>
		<description><![CDATA[LEVALLOIS-PERRET, France, January 9 /PRNewswire/ --     Two years  after appointing the ZenithOptimedia network part of Publicis Groupe  as its media planning and buying partner in over 15 European countries,  L'OrA[c]al Group has extended the partnership to include its media  buying business in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 09 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/l%2527oreal+s.a..html"><![CDATA[L'Oreal S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/publicis+groupe+s.a..html"><![CDATA[Publicis Groupe S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/zenithoptimedia.html"><![CDATA[ZenithOptimedia]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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