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- Two Problems with Permission Marketing and How You Can Overcome Them
- This article will first summarize permission marketing, introduce two problem areas and then discuss ideas on how to remedy those problems. Permission marketing is meant to convert a stranger to a customer through a process of continued interaction. The premise being that no one will interact with you until they...
- White papers 2003-01-01
- Working With People: How To Create A Company Of Hearts And Minds
- From the executive summary: ‘Experts suggest that if one is starting a business, a project or a family then one starts a company of people. When one gets a bunch of people working towards a common goal then one starts a company. Attracting the company of other people is the...
- White papers 2003-01-01
- Leadership And Self-Deception
- From the executive summary: ‘Self-deception touches every aspect of life. In fact, it determines the experience of life. Experts suggest that the ideas of self-deception are deeply spiritual, powerfully effective, and absolutely fundamental to leadership in any arena. Self-betrayal is the germ that creates the disease of self-deception.' Thus, it...
- White papers 2003-01-01
- Employee Training And Development
- The quality of employees and their development through training and education are major factors in determining long-term profitability of a small business. If you hire and keep good employees, it is good policy to invest in the development of their skills, so they can increase their productivity. Training often is...
- White papers 2007-01-01
- Analyzing Your Business Strategy
- It's remarkable how often business strategy, the purpose of which is to direct action toward a desired outcome, leads to just the opposite: stasis and confusion. Strategy should bring clarity to an organization; it should be a signpost for showing people where you, as their leader, are taking them -...
- White papers 2007-12-01
- Understanding Strategy: Military Science...In The Business World
- How do you know which strategy will grow your business most effectively in the short and long term? Market penetration, market extension, product development or diversification is the primary strategies for building the business. One can also grow organically growth in your own business or by acquisition of another business....
- White papers 2007-12-01
- So, Where Is Your Business Coming From
- The word strategy can take on many different meanings. There is a tendency to compare business strategy with military science. Business is not war, but rather an integrated strategy that focuses on people as well as products. Strategy is more about establishing relationships than about beating others into submission. An...
- White papers 2007-12-01
- Your Ten Step, One Day Strategic Plan
- Plan is a living document. It does not have to be perfect or 100 percent complete to start using your strategic plan. A business without a plan is like a car without a steering wheel. A rough draft is better than no plan at all. Put your plan on paper...
- White papers 2008-01-01
- What's An MBA Worth?
- At the end of the day, only time will tell if the popular conception of MBAs as a ticket to success will once again return to favour. If and when it does, it's unlikely their reputation and worth will ever be as high as they once were, a reality can...
- White papers 2008-01-01
- Delegating Work And Responsibility
- Delegating work, responsibility, and authority is difficult in a company because it means letting others make decisions which involve spending the owner-manager's money. At a minimum, you should delegate enough authority to get the work done, to allow assistants to take initiative, and to keep the operation moving in your...
- White papers 2009-01-01
- Motivating And Retaining Employees
- From the executive summary: ‘Motivating and retaining employees requires effective management practices and strong leadership skills. A good operating system and adequate training are essential. People need proper tools and support to do their job. A performance based compensation plan should be designed very carefully to ensure that employees are...
- White papers 2003-01-01
- Strategic Business Planning: Developing Your Business Plan
- The article tries to establish the importance of a strategic plan and the attempts have been made to judge its utility from different point of views. The strategic plan should be made following some basic rules which are given in the article. The discipline of putting the plan in writing...
- White papers 2003-01-01
- The Problem is Your Marketing Strategy
- The article is about the importance of marketing strategy. The difference between marketing that works and marketing that doesn't work, is all about strategy! It explains the points to know what is needed to do to be excellent in marketing and have a thriving business like 1. Identifying target market...
- White papers 2003-01-01
- Understanding Buyer Behavior: Primary Demand vs. Selective Demand
- The article provides the information on primary demand and selective demand. If you are generating leads or interest in your business, but are struggling with making sales or deals happen, you may be mistaking the type of demand your prospects are showing. The solution is to know the detailed information...
- White papers 2003-01-01
- Marketing Plan Template
- One of the toughest marketing assignments is to write a marketing plan that is ambitious yet still attainable. By following the guide and using the template below, anyone will be able to write a top rate marketing plan. What is the product or service you are selling? Who is your...
- White papers 2003-01-01
- The Truth About Mass Traffic Off-Site Pop-Ups
- This article is about purchasing traffic in bulk from vendors that have relationships with media outlets that are willing to display a full page or any other size popup advertising your web-site. This article is about pop-ups of a different breed, full screen popup advertisements (aka off-site pop-ups that promote...
- White papers 2003-01-01
- Entrepreneurship in 2002: What's The Next Big Thing?
- Article deduces that entrepreneurs are tinkering away with new businesses in the current recession. Success will not come easy, but it is possible. It examines that what areas are most likely to help drive new jobs new companies, and new innovations in the coming decade. Successful entrepreneurs can arise in...
- White papers 2002-01-22
- How the Market System Works: Economics 101 for Aspiring Entrepreneurs
- In context with how the market system developed, article explains on that how the market system of today works. It looks at four important concepts that of the factors of production, supply and entrepreneurial ability. Article helps in reviewing the basics of economics and creates an important framework for understanding...
- White papers 2003-08-18
- Raising Funding for Your Business
- It can be difficult to obtain funding for a business as a young entrepreneur. This article helps imparting the basics and providing a better idea of what type of funding one could need, where to go, and how to increase the chances of receiving what is needed. In increasing the...
- White papers 2003-01-01
- CEO & Chief Executive Janitor: Bootstrapping a Company
- When a company is started, unless there is ample financing, often the owner will find himself or herself all alone for a while until sales start picking up and cash flow can support hiring help. Article examines that how does a company can get past this start-up phase, what are...
- White papers 2003-01-01
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