Resources

2 Resources for

zestra

Will P&G Pharma Auction End the Company's Pursuit of "Viagra for Women"?: Procter & Gamble's desire to get out of the prescription pharmaceutical business either by selling its brands or managing them through their natural declines raises the question of whether this will finally kill P&G's longtime, ill-fated interest in creating a version of Viagra for women. BNET readers will remember that...; Tags: Brand, Women, Procter & Gamble Co., Pharmaceutical Company, Auction, Viagra, Noven, Zestra, Gender And Diversity, Branding, Human Resources, Marketing, Jim Edwards; Blog posts 2008-12-11
Study: P&G's Intrinsa Doesn't Work; Reflects Badly on Noven and Pharma Unit Sale: More bad news for Procter & Gamble Pharmaceuticals: a study review found that its sex-drive-enhancer for women, Intrinsa, doesn't work and its safety record is in doubt. This will not reflect well on Noven, which last year entered a partnership with P&G to boost the packaged-goods company's...; Tags: Women, Procter & Gamble Co., Pharmaceutical Company, Intrinsa, Zestra, Gender And Diversity, Human Resources, Jim Edwards; Blog posts 2009-03-05

Zestra ``Feminine Arousal Fluid'' Now Available in Duane Reade Drugstores Throughout New York City; Only Clinically Proven Topical Arousal Product for Women: CHARLESTON, S.C. -- QualiLife Pharmaceuticals, Inc., a leading developer of clinically proven, non-prescription products for Women's Health, announces the availability of ZestraTM at Duane Reade drugstores throughout New York City. ZestraTM is widely recognized by women's health professionals as "the gold standard" for increasing female sexual arousal, pleasure and satisfaction....; Tags: Duane Reade Inc.; Research articles 2005-04-19
Noven and P&G Try "Viagra for Women" Despite History of Failure: Yet another company is taking a crack at the "Viagra for women" concept. This time it is Noven Pharmaceuticals, which has licensed its testosterone-based skin patch to Procter & Gamble. The companies did not disclose the terms of the deal. The move is an interesting one for...; Tags: Women, Procter & Gamble Co., Pharmaceutical Company, Intrinsa, Viagra, Gender And Diversity, Human Resources, Jim Edwards; Blog posts 2008-08-22