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	<title><![CDATA[zetia Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to zetia]]></description>
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		<title><![CDATA[Marketing Trumps Science in Vytorin Scandal]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/100018/marketing-trumps-science-in-vytorin-scandal/]]></link>
		<description><![CDATA[In one of the drug industry's more revealing scandals in a while, Merck and Schering-Plough are struggling to rescue two new cholesterol drugs from evidence that they're useless at fighting heart disease and charges that the two companies deliberately sat on the bad news for roughly a year.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 09:37:57 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/merck+%2526+co.+inc..html"><![CDATA[Merck & Co. Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/zetia.html"><![CDATA[Zetia]]></category>
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		<category domain="http://resources.bnet.com/topic/david+p.+hamilton.html"><![CDATA[David P. Hamilton]]></category>
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		<title><![CDATA[Marketing Trumps Science in Vytorin Scandal]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1721]]></link>
		<description><![CDATA[In one of the drug industry's more revealing scandals in a while, Merck and Schering-Plough are struggling to rescue two new cholesterol drugs from evidence that they're useless at fighting heart disease and charges that the two companies deliberately sat on the bad news for roughly a year.  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 09:11:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/schering.html"><![CDATA[Schering]]></category>
		<category domain="http://resources.bnet.com/topic/zetia.html"><![CDATA[Zetia]]></category>
		<category domain="http://resources.bnet.com/topic/vytorin.html"><![CDATA[Vytorin]]></category>
		<category domain="http://resources.bnet.com/topic/drug.html"><![CDATA[Drug]]></category>
		<category domain="http://resources.bnet.com/topic/merck+%2526+co.+inc..html"><![CDATA[Merck & Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/david+p.+hamilton.html"><![CDATA[David P. Hamilton]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MRK</category>
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		<title><![CDATA[Cholesterol boost for AstraZeneca.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6602/is_200606/ai_n26021115]]></link>
		<description><![CDATA[AstraZeneca's drug Crestor has produced the biggest reduction  in bad cholesterol ever seen in a trial of 'statin' drugs,  when used in combination with Merck's cholesterol absorption  inhibitor Zetia. Data presented at a conference this week showed tha  AstraZeneca's drug Crestor has produced the biggest reduction...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 23 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/astrazeneca+plc..html"><![CDATA[AstraZeneca Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/zetia.html"><![CDATA[Zetia]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AZN</category>
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		<title><![CDATA[FDA Approves New Indication for ZETIAŽ  - Merck/Schering-Plough's Cholesterol Lowering Drug - For Administration in Combination with Fenofibrate, along With Diet]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_9/ai_n26891969]]></link>
		<description><![CDATA[WHITEHOUSE STATION & KENILWORTH, N.J. -- Expanded Indication for ZETIA Offers a New Treatment Alternative for Patients with Mixed Hyperlipidemia]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 09 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fda.html"><![CDATA[FDA]]></category>
		<category domain="http://resources.bnet.com/topic/zetia.html"><![CDATA[Zetia]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Enhancing employee health]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_km2922/is_200606/ai_n16914348]]></link>
		<description><![CDATA[What's for lunch today? Pizza and potato chips? Fish and salad? We love choices at mealtime, but many of us make poor ones by eating too many fatty foods. That's why millions of Americans have high cholesterol, a major risk factor for heart disease and st What's for lunch today?...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[food]]></category>
		<category domain="http://resources.bnet.com/topic/roche+holding+ag.html"><![CDATA[Roche Holding AG]]></category>
		<category domain="http://resources.bnet.com/topic/zetia.html"><![CDATA[Zetia]]></category>
		<category domain="http://resources.bnet.com/topic/zocor.html"><![CDATA[Zocor]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Schering-Plough, Merck score big. (Life Sciences).(receives FDA approval for cholesterol drug, Zetia)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4250/is_200211/ai_n13273312]]></link>
		<description><![CDATA[THE $19 BILLION cholesterol market has been jolted by Food and Drug  Administration FDA approval of Zetia ezetimibe, the first new class  of drug behind a 15-year reign by statins. The development is good news  for Schering-Plough Corp. SHP and     THE $19 BILLION...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Nov 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/fda.html"><![CDATA[FDA]]></category>
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		<category domain="http://resources.bnet.com/topic/schering-plough+corp..html"><![CDATA[Schering-Plough Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/zetia.html"><![CDATA[Zetia]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SGP</category>
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