Zimmerman Advertising

Cliff is an Evangelist for the absolute power of an idea. He believes information enters the human body through the heart. He believes that every wall is a door and that unanswered questions are far less dangerous than unquestioned answers. He believes that all the data in the world cant guarantee you greater shareholder value and cash flow if you haven't learned how to push a consumers emotional buttons and trigger the loyalty gene in your employees. This set of strong beliefs has helped grow major brands such as Wal-Mart, Southwest Airlines, Burger King and Motorola. Cliffs leadership is vital to the agency not only externalizing the brands we represent, but also internalize and operationalize them to create the greatest return on investment possible.

Prior to becoming the President of ZMagic, Doug Melville was the founder of Off The Bench Marketing in 1999. Off The Bench was an agency that provided the alternative and cross-cultural marketing forum for some of today's hottest and most recognized brands, intellectual properties and celebrities. Brands from MasterCard, Pepsi, Maxim Magazine, Teen People, Tommy Hilfiger and Elizabeth Arden have all used his services for various campaign launches and branding. Melville's biggest strength is being able to take products with great potential and add that 'bit of icing' that makes the brand relate and equate with audiences in various segments of the spectrum. >From taking TV shows such as Sex and the City, and The Sopranos and developing in-market initiatives to building off-air creative branding for shows such as MTV's Punk'd, Newlyweds, Pimp My Ride, the '04 & 05 MTV Video Music Awards and MTV Movie Awards, and USA Networks Emmy Award winning MONK, he has built himself a solid resume of proven case studies.