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- Report: Zynga Adds Virtual Pets To Roster With GoPets Acquisition
- Social gamer Zynga has acquired GoPets, a gaming company that lets people create and train virtual pets, according to Virtual Goods News. We’ve contacted Zynga for confirmation. The deal adds a desktop-based game that’s not tethered to any specific social network to Zynga’s roster, as users can download their...
- External links 2009-11-02
- Zynga Adds $15.1 Million More In Funding
- What ... me worry about “scammy” ad accusations? Social gamer Zynga may be struggling with an image problem stemming from its offer-based in-game ads, but an SEC filing shows that the company just got a fresh influx of cash—$15.1 million in a third round of funding—so clearly, its investors...
- External links 2009-11-17
- Facebook, Zynga Face Class-Action Suit Over Offer-Based Ads
- Offer-based ads seemed to be the secret to monetizing social games—and social network users, in general—that standard banner ads couldn’t provide. But amid ongoing accusations that the ads actually “scammed” users into paying for things they didn’t want and giving up their personal info, comes the inevitable: a class-action...
- External links 2009-11-20
- Zynga Launches Standalone Game Site, Sheds Light On Virtual Goods Business
- Seemingly unfazed by a looming class-action lawsuit triggered by allegations of misleading ads, social gamer Zynga has launched FarmVille.com, its first standalone game site. Previously, players had to be fully logged in to Facebook or MySpace to play a Zynga game; the new FarmVille.com site uses Facebook Connect to...
- External links 2009-11-23
- Why The Economics Of Social Gaming Are So Attractive To Investors
- Jeremy Liew is a Managing Director at Lightspeed Venture Partners, where he focuses on investments in the internet and mobile sectors, with a particular interest in social media, commerce, gaming, financial and methods for increasing monetization. He blogs on these topics at lsvp.wordpress.com.In 2009, social gaming exploded onto the...
- External links 2009-12-01
- Zynga Acquires Virtual World-Creator MyMiniLife
- Social gaming company Zynga has acquired MyMiniLife, a Palo Alto-based social entertainment firm that lets users create and decorate virtual environments. Financial terms of the deal were not disclosed, though Zynga said it plans to integrate MyMiniLife's technology and staff. The two companies first worked together on Zynga's popular...
- External links 2009-08-07
- Zynga Accuses Playdom Of Stealing Trade Secrets, Gets Restraining Order
- The legal drama between social gaming rivals Zynga and Playdom moved from claims of misleading ads to accusations of trade secret theft and a temporary restraining order. Zynga sued Playdom in June over supposedly misleading ads. The new suit, reported first by first by TechCrunch, accuses Playdom of stealing...
- External links 2009-09-11
- Zynga's Gaming Gamble
- In late September a sizzling San Francisco Web gaming company called Zynga took the cloak off its latest creation: an online game that lets people open virtual restaurants on their Facebook pages. Competitors vie for points by tending to pseudo-stoves and cranking out orders of cheeseburgers and chunky fruit salads...
- News items 2009-10-29
- Offers controversy stirs reactions across social networking industry
- News items 2009-11-03
Additional Resources
- Zynga CEO: Playfish Helps EA `Catch Up'
- Posted by: Douglas MacMillan on November 10 Mark Pincus has become the poster boy for the booming business of social online games. His company, Zynga, brings in more than $100 million in annual revenues, and owns the most popular Facebook app of the year, FarmVille. Zynga is even considered by...
- News items 2009-11-10
- After Facebook Bans FishVille, Zynga Pulls Plug On All Performance-Based Ads
- More fallout from the media backlash surrounding the performance-based ads that social gaming companies like Zynga have been using to monetize their games. Zynga CEO Mark Pincus said that the company will be removing “all CPA [cost-per-action] offers” from its games until further notice. This comes after Facebook banned...
- External links 2009-11-09
- My take on zynga and cpa offers
- « Zynga games about to come back up | Main Michael Arrington posted over the weekend about CPA offers within social games and questioned why facebook, myspace, zynga and others would expose these to our users. He raises good points about ‘scammy' advertisers and the bad user experience they create....
- News items 2009-11-02
- Ensuring zynga's user experience - removing all cpa offers
- « to zwink or not? | Main michael arrington posted yesterday on mobile offerings still being shown in our new game fishville. I want to explain why this occurred and how we are taking more aggressive steps to ensure this never happens again. zynga has not been able to control...
- News items 2009-11-08
- Zynga Takes Steps To Remove Scams From Games
- Well that didn't take long. We outlined the not-so-ethical ways that the big social gaming startups are generating revenue through lead gen scams and subscriptions through a series of posts over the last week. Starting with Social Games: How The Big Three Make Millions and Scamville:...
- News items 2009-11-02
- Zynga Completes $29 Million Financing, Led by Kleiner Perkins Caufield & Byers and IVP
- Bing Gordon, KPCB Partner and EA Founder, Joins Board Company Acquires YoVille - Largest Virtual World Game on Social Networks SAN FRANCISCO -- Zynga, the largest social gaming service, announced today that it has completed a new round of funding led by Kleiner Perkins Caufield & Byers along...
- Research articles 2008-07-23
- Is EA Going to Buy Zynga or Playfish in Social Gaming Bid? [Voices]
- In recent weeks we've been hearing rumors about gaming giant EA ERTS looking to acquire social gaming companies — specifically Zynga and Playfish. Both social gaming companies have denied the rumors, so assuming there are no deals that are about to be inked and announced, here's what appears to be...
- News items 2009-10-15
- The ScamVille Lawsuit: Facebook, MySpace, Zynga And More Face Possible Class Action Suit
- This was inevitable, particularly after this video surfaced. Sacramento based law firm Kershaw, Cutter & Ratinoff, LLP is investigating complaints about unauthorized charges imposed social network users who were mislead into accepting offers of dubious quality. Among those being investigated: Facebook, MySpace, Zynga, RockYou, Offerpal Media, SuperRewards and...
- News items 2009-11-12
- Warning over Facebook FarmVille game
- Popular Facebook game accused of encouraging young people to spend real money on virtual cash FarmVille , a free online farm simulation game available through Facebook , has been accused of generating "hundreds of millions of dollars" from unsuspecting players, many of whom are children. ...
- News items 2009-11-04
- EA pays USD250m for Playfish - Rumour
- Electronic Arts EA is rumoured to have bought social gaming firm Playfish for around USD250m. If true, the deal is the first major acquisition in the social gaming space and indicates the growing importance of this sector, which many say is ripe for consolidation. ...
- Articles 2009-10-14
- It's Café World's World on This Week's Top 20 Growing Apps List
- We've been chronicling the rise of Zynga's Café World virtual restaurant game since it launched at the beginning of the month. By the looks of things, we're going a lot more chronicling. After growing by more than 10 million users in its first week and a half, the app added...
- News items 2009-10-19
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